Senior Creative Strategy Lead — Health & Growth

Content Creators; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO & holidays

Health benefits

ESPP

401k with employer matching

Offsite team retreats

Job summary

Hims & Hers seeks a Senior Manager of Creative Strategy to drive a data-informed creative engine across Meta, YouTube, TikTok and emerging channels. You will lead a dedicated pod of editors, producers, and studio teams to test, scale, and optimize high-performing creative that resonates with women navigating healthcare journeys.

You will transform customer insights and performance metrics into briefs and concepts, ensuring campaigns reflect the Hers brand while delivering measurable results.

Qualifications

• Strong portfolio of performance creative that won at scale on paid social with data behind it.
• 5+ years in creative strategy, content strategy, or performance creative; leadership experience.
• Deep expertise creating for Meta, TikTok, YouTube and other performance channels.
• Deep data fluency; comfortable with ad performance data and extracting insights.
• Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product.

Responsibilities

• Own Hers brand creative strategy across performance channels with measurable business impact.
• Develop creative hypotheses, concepts, scripts, and briefs from data and insights.
• Shape creative to inform and empower healthcare decisions while meeting regulatory requirements.
• Establish high standards for strategy, briefings, and measurable success criteria.
• Lead a multidisciplinary pod and partner with editors, producers, and media teams.
• Create fast feedback loops to continually improve performance across channels.

Skills

Performance creative

Creative strategy

Team leadership

Data-driven decisions

Remote collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

YouTube/TikTok platform knowledge

Analytics dashboards

Job description

Hims & Hers seeks a Senior Manager of Creative Strategy to drive a data-informed creative engine across Meta, YouTube, TikTok and emerging channels. You will lead a dedicated pod of editors, producers, and studio teams to test, scale, and optimize high-performing creative that resonates with women navigating healthcare journeys.

You will transform customer insights and performance metrics into briefs and concepts, ensuring campaigns reflect the Hers brand while delivering measurable results.