Creative Strategy Lead — Performance & Growth

hims & hers; United States; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

Health benefits

ESPP

401k

Offsite team retreats

Job summary

Hims & Hers is redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal. We are hiring a Senior Manager of Creative Strategy to drive the growth engine across Meta, YouTube, TikTok, and emerging channels.

You will lead a dedicated creative pod, turning customer insight and performance data into concepts, briefs, and scalable creative while ensuring brand consistency and regulatory alignment.

Qualifications

• Portfolio of performance creative demonstrating impact with data-driven customer insights.
• 5+ years in creative strategy, content strategy, or performance creative, including leadership of teams.
• Deep expertise creating for Meta, TikTok, YouTube and other performance channels.
• Strong data fluency; comfortable identifying patterns in ad performance data.
• Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product, including remote post-production teams.
• Ownership mindset with ability to move quickly and iterate based on performance.
• Exceptional business acumen linking creative decisions to customer behavior and growth.

Responsibilities

• Own the creative strategy for the Hims brand across performance channels, ensuring business results and brand consistency.
• Develop creative hypotheses, concepts, scripts, and briefs using performance data and customer insights.
• Shape authentic, approachable creative that reflects the Hims brand and improves action on health topics.
• Set a high bar for strategy and briefing with clear hypotheses and measurable success criteria.
• Lead a multidisciplinary creative pod, coordinating editors, producers, and studio teams.
• Create fast feedback loops across Creative, Growth, and Media Buying to improve performance.
• Collaborate with Growth, Creative, and Analytics leaders to test, learn, and iterate.
• Partner with Product, Clinical, Legal, and Brand to ensure creative reflects offerings while meeting regulations.
• Lead regular performance reviews, sharing wins, learnings, and growth opportunities.
• Build repeatable creative frameworks adaptable across products, audiences, and markets.
• Operate within healthcare marketing guardrails with Legal, Medical, and Marketing alignment.

Job description

Hims & Hers is redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal. We are hiring a Senior Manager of Creative Strategy to drive the growth engine across Meta, YouTube, TikTok, and emerging channels.

You will lead a dedicated creative pod, turning customer insight and performance data into concepts, briefs, and scalable creative while ensuring brand consistency and regulatory alignment.