Director, Creative Strategy, Hims

hims & hers; United States; Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

Health benefits (medical, dental &視on)

ESPP

401k

Offsite team retreats

Job summary

Hims & Hers is expanding its creative strategy leadership to scale performance-driven campaigns across Meta, YouTube and emerging channels. The Director will turn customer insights and performance data into high-impact ideas that resonate with men seeking better health.

You will lead a dedicated creative pod, align with editors, producers, and media buyers, and build systems that move winning ideas quickly through campaigns while upholding healthcare compliance and brand integrity.

Qualifications

• 8+ years of experience in creative strategy, content strategy, or performance creative, including leading teams.
• Experience developing creative for Meta, TikTok, YouTube and other performance channels.
• Strong data fluency and ability to derive insights that inform creative decisions.

Responsibilities

• Own the creative strategy for the Hims brand across performance channels to drive business results and maintain brand consistency.
• Develop creative hypotheses, concepts, scripts, and briefs using performance data and customer insights.
• Shape authentic, approachable work that resonates with men taking action on health.
• Set a high bar for strategy and briefing with clear hypotheses and measurable success criteria.
• Lead a multidisciplinary creative pod with editors, producers, and studio teams.
• Create fast feedback loops across Creative, Growth, and Media Buying to improve performance.
• Partner with Growth, Creative, Analytics to test, learn, and iterate on creative effectiveness.
• Collaborate with Product, Clinical, Legal, and Brand to reflect products while meeting regulatory requirements.
• Lead regular performance reviews and share wins, learnings, and growth opportunities.
• Capture and scale repeatable creative frameworks across products, audiences, and markets.
• Operate within healthcare guardrails with Legal, Medical, and Marketing teams.

Skills

Performance creative

Team leadership

Creative strategy

Data-driven decisions

Platform expertise

Remote collaboration

Brand storytelling

Campaign analytics

Job description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, We’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol "HIMS." To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About The Role

At Hims & Hers, we know that telling empathetic, engaging, and uplifting stories about health is how we make people comfortable on the path to better health. We also know that creative is the key to an effective modern growth engine: what grows brands is brilliantly executed ideas across channels.

We’re hiring a Director of Creative Strategy to drive that engine at Hims: someone who understands and respects the creative process, and can tie it back to the analytical thinking and metrics at the core of modern brands. You’ll turn customer insight and performance data into ideas that help millions of people discover and engage with our products across Meta, YouTube, TikTok, and emerging channels.

You’ll lead a dedicated creative pod, partnering closely with editors, producers, media buyers, and creative leaders to develop, test, and scale high-performing creative across channels, and you’ll help build the systems that allow winning ideas to move quickly across categories and campaigns. The best candidates are just as comfortable reviewing performance dashboards as they are developing the next winning creative concept.

You Will

• Own the creative strategy for the Hims brand across performance marketing channels, ensuring creative drives both business results and brand consistency.
• Use performance data, customer insights, and market trends to develop creative hypotheses, concepts, scripts, and production-ready briefs.
• Shape creative that helps men take action on their health with confidence, developing work that is authentic, approachable, and unmistakably Hims.
• Establish a high bar for creative strategy and briefing, ensuring every concept is grounded in customer insight, a clear hypothesis, and measurable success criteria.
• Lead a multidisciplinary creative pod, partnering closely with editors, producers, and studio teams to develop high-quality creative.
• Create fast, effective feedback loops across Creative, Growth, and Media Buying to continuously improve performance.
• Partner with Growth, Creative, and Analytics leaders to rapidly test, learn, and iterate using performance data to continuously improve creative effectiveness.
• Partner with Product, Clinical, Legal, and Brand teams to ensure creative accurately reflects our products while meeting regulatory requirements.
• Lead regular performance reviews, providing visibility into wins, key learnings, strategic pivots, and new growth opportunities.
• Capture and scale what works by building repeatable creative frameworks that can be adapted across products, audiences, and markets.
• Operate confidently within healthcare marketing guardrails, partnering across Legal, Medical, and Marketing teams.

You Have

• First and foremost: a strong portfolio of performance creative that has won at scale on paid social: you can show the work, the data behind it, and the customer insight that made it win.
• 8+ years of experience in creative strategy, content strategy, or performance creative (ideally in-house at a high-growth ecommerce or DTC brand) including experience leading teams and building creative functions.
• Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels, with a strong understanding of platform-specific creative best practices.
• Deep data fluency: you are comfortable in ad performance data, can identify actionable patterns yourself, and let evidence lead creative decisions.
• Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product functions, including with remote or distributed post-production teams.
• Strong ownership mindset with the ability to move quickly, make decisions with imperfect information, and continuously iterate based on performance.
• Exceptional business acumen with the ability to connect creative decisions to customer behavior, business performance, and long-term brand growth.

Bonus If You Have

• Experience in telehealth, healthcare, weight loss, or another regulated or sensitive category
• Experience standing up in-house creative teams or transitioning work from external agencies
• Experience adapting and localizing winning creative across international markets
• Familiarity with UGC and creator-driven production models, including remote capture

Our Benefits (there are more but here are some highlights)

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.