Senior Creative Strategy Lead - Remote Growth & Brand

hims & hers; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

Comprehensive health benefits

Employee Stock Purchase Program

401k with employer matching

Offsite team retreats

Job summary

Hims & Hers is seeking a Senior Manager of Creative Strategy to lead the creative engine across Meta, YouTube, TikTok, and emerging channels. You will translate customer insights and performance data into high-impact concepts, scripts, and briefs, guiding a dedicated creative pod to produce scalable campaigns across channels.

You will partner with editors, producers, media buyers, and brand leaders to establish a framework for repeatable, successful creative that meets regulatory requirements

Qualifications

• Strong portfolio of performance creative that has won at scale on paid social.
• 5+ years of experience in creative strategy, content strategy, or performance creative.
• Experience leading teams and building creative functions.
• Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels.
• Deep data fluency: comfortable with ad performance data and letting evidence guide decisions.
• Experience managing multidisciplinary creative teams, including remote post-production teams.

Responsibilities

• Own the creative strategy for Hers across performance marketing channels, ensuring campaigns reflect the brand and drive measurable business results.
• Develop creative hypotheses, concepts, scripts, and briefs using performance data and customer insights.
• Shape creative to inform, support, and empower women through their healthcare journey with emotional resonance and stigma-free messaging.
• Establish a high bar for creative strategy and briefing with customer insight, clear hypotheses, and measurable success criteria.
• Lead a multidisciplinary creative pod, collaborating with editors, producers, and studio teams to produce high-quality work.
• Create fast feedback loops across Creative, Growth, and Media Buying to continuously improve performance.
• Partner with Growth, Creative, and Analytics leaders to test, learn, and iterate based on performance data.

Skills

Creative strategy

Content strategy

Performance creative

Team leadership

Meta/TikTok/YouTube ads

Data fluency

Remote collaboration

Job description

Hims & Hers is seeking a Senior Manager of Creative Strategy to lead the creative engine across Meta, YouTube, TikTok, and emerging channels. You will translate customer insights and performance data into high-impact concepts, scripts, and briefs, guiding a dedicated creative pod to produce scalable campaigns across channels.

You will partner with editors, producers, media buyers, and brand leaders to establish a framework for repeatable, successful creative that meets regulatory requirements