VP, Strategic Analytics & Client Insights

Omnicom Media; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Omnicom Media, the media services division of Omnicom Group, is seeking an experienced Business Analytics professional in Los Angeles to drive data-driven client strategies across planning and investment. You will lead audience segmentation, develop analytics roadmaps, and mentor a team while staying ahead of industry trends.

The role emphasizes consulting with clients, shaping measurement plans, and translating complex analytics into actionable marketing programs for top brands.

Qualifications

• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Skills

Marketing analytics

Audience segmentation

Client advisory

Leadership

Communication & presentation

Problem solving

Coaching & mentoring

Education

University degree

Tools

Data clean rooms

Job description

Omnicom Media, the media services division of Omnicom Group, is seeking an experienced Business Analytics professional in Los Angeles to drive data-driven client strategies across planning and investment. You will lead audience segmentation, develop analytics roadmaps, and mentor a team while staying ahead of industry trends.

The role emphasizes consulting with clients, shaping measurement plans, and translating complex analytics into actionable marketing programs for top brands.