Director of Audience & Connections Strategy - Remote

Wpromote; United States; Remote; USD 118,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet 보험

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking a Director of Audience & Connections Strategy to blend audience intelligence with connections planning, designing cross-channel strategies across paid, owned, and earned media to connect brands with valuable consumers. You will turn insights into full-funnel strategies and collaborate with media, data, and creative teams to drive cohesive brand experiences across platforms.

The role requires deep expertise across audience strategy, connections planning, and client leadership,

Qualifications

• 6–8 years of experience in consumer insights or connections strategy in an Advertising/Media agency.
• Deep expertise using audience intelligence tools to translate data into bold, insight-driven strategies.
• Proven success partnering with integrated media teams across traditional and digital channels.
• Ability to cultivate and grow client partnerships and drive collaboration and strategic alignment.
• Experience supporting new business pitches and collaborating with media strategy.
• Experience presenting strategic recommendations to senior client stakeholders.

Responsibilities

• Contribute to the development of comprehensive connections strategies across paid, owned, and earned channels.
• Conduct analysis to uncover category, cultural, and consumer insights.
• Create consumer journeys mapping the path to purchase and moments of influence.
• Serve as a strategic thought partner guiding media investment decisions.
• Collaborate with media, data, account, and creative teams to align with campaign objectives.
• Define measurement framework across the consumer journey beyond clicks.

Skills

Strategic thinking

Client partnership

Presentation skills

Analytical skills

Cross-functional collaboration

Media planning knowledge

AI prompts knowledge

Tools

GWI

MRI-Simmons

Resonate

Kantar/Media Radar

Pathmatics

EDO

Similarweb

Job description

Wpromote is seeking a Director of Audience & Connections Strategy to blend audience intelligence with connections planning, designing cross-channel strategies across paid, owned, and earned media to connect brands with valuable consumers. You will turn insights into full-funnel strategies and collaborate with media, data, and creative teams to drive cohesive brand experiences across platforms.

The role requires deep expertise across audience strategy, connections planning, and client leadership,