Audience & Connections Strategist — Remote-First & Flexible

Wpromote

United States

Remote

USD 68,000 - 78,000

Full time

8 days ago

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Benefits offered by this job

Remote-first culture

Unlimited PTO

401(k) matching

Medical, Dental, Vision, Life

Job summary

Wpromote is seeking an Audience & Connections Strategist to analyze audience behavior, culture and market trends, turning insights into compelling stories and strategic opportunities for enterprise clients.

You will map consumer journeys, partner with Creative, Media and Data & Analytics teams, and support new business pitches with research-driven ideas. A strong curiosity and storytelling ability are essential for success in this remote-first role.

Qualifications

3–5 years of experience in a digital agency or marketing research environment.
Ability to dig beyond surface numbers to uncover human behaviors.
Baseline understanding of core digital marketing channels (paid social, search, CTV, content, UX).
Familiarity with audience research platforms (MRI/Simmons, Kantar, GWI, Resonate, MediaRadar, Pathmatics).
Interest in using AI tools to accelerate research synthesis.

Responsibilities

Research execution: pull data and synthesize across Consumer, Company, Category, and Culture to surface opportunities and barriers for client brands.
Create preliminary strategic recommendations, competitive audits, and client slides under senior guidance.
Assist in building consumer journey maps, identify digital touchpoints, high‑intent moments, and channel tasks.
Track digital, cultural, and industry trends to fuel creative brainstorms and inform the team.
Collaborate with creative, media, and data teams to ensure concepts align with strategy.
Support pitch teams with background research, organize market data, and contribute ideas in brainstorms.