Audience & Connections Strategy Director - Remote-First

Prime Visibility (Wpromote); United States; Remote; USD 118,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet In

Sponsored life insurance

Short Term Disability insurance and 0

Annual Class Pass credits and more!

Job summary

Wpromote x Giant Spoon seeks a Director, Audience & Connections Strategy to blend audience intelligence with connections planning, designing cross-channel strategies that connect brands with their most valuable consumers. As an strategic partner reporting to the VP, Strategy & Insights, you will translate data and culture into actionable, full-funnel programs across media touchpoints for assigned clients.

You will lead research and client engagements, collaborate with media, data, account and

Qualifications

• 6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment.
• Deep expertise using audience and competitive intelligence tools to translate data into bold, insight-driven strategies.
• Proven success partnering with integrated media teams to develop and execute strategies across traditional and digital channels.
• Ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment.
• Experience presenting strategic recommendations to senior client stakeholders and internal leadership.
• Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels.

Responsibilities

• Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels
• Conducting analysis and research to uncover category, cultural, and consumer insights
• Creating meaningful consumer journeys that map the path to purchase, identify key moments of influence, and inform cross-channel strategy decisions
• Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions
• Collaborating closely with media, data, account and creative teams, ensuring strategic guidance aligns with broader campaign objectives
• Defining the measurement framework across the consumer journey, ensuring we aren’t just tracking clicks, but meaningful business outcomes
• Representing the agency’s strategic point of view in client presentations and new business pitches
• Leading strategy and insights on new business pitches and collaborating closely with media strategy
• Contributing to thought leadership initiatives that position the agency as an industry leader
• Providing strategic guidance and feedback to cross-functional partners on assigned accounts

Skills

Audience strategy

Connections planning

Client partnerships

Strategic presentation

Media landscape understanding

Analytical skills

Tools

GWI

MRI-Simmons

Resonate

Kantar/Media Radar

Pathmatics

EDO

Similarweb

Job description

Wpromote x Giant Spoon seeks a Director, Audience & Connections Strategy to blend audience intelligence with connections planning, designing cross-channel strategies that connect brands with their most valuable consumers. As an strategic partner reporting to the VP, Strategy & Insights, you will translate data and culture into actionable, full-funnel programs across media touchpoints for assigned clients.

You will lead research and client engagements, collaborate with media, data, account and