Director of Analytics & Insight Strategy (Client-Facing)

Omnicom; New York (NY); On-site; USD 120,000 - 210,000; Full time

Job summary

Mediabrands is seeking a senior analytics leader to partner with clients, design data-driven marketing strategies and measurable roadmaps. You will drive audience segmentation, measurement programs and advanced analytics, translating complex insights into practical campaigns.

Ideal candidates bring extensive experience in marketing analytics, leadership, and strong communication skills to influence senior client stakeholders and mentor teams within a dynamic agency setting.

Qualifications

• Extensive experience in marketing analytics and data solutions.
• Experience with audience segmentation and measurement.
• Proven leadership and client advisory capabilities.
• Strong communication and storytelling of data.
• Ability to train colleagues and grow teams.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps with measurable impact.
• Lead consumer segmentation and audience identification processes.
• Become a trusted advisor on audience strategy, measurement, and advanced analytics.
• Mentor and develop direct reports, setting career growth goals.

Skills

Marketing analytics

Audience-based marketing

Client relationship management

Leadership

Communication skills

Training and coaching

Education

11+ years in data analytics

Job description

Mediabrands is seeking a senior analytics leader to partner with clients, design data-driven marketing strategies and measurable roadmaps. You will drive audience segmentation, measurement programs and advanced analytics, translating complex insights into practical campaigns.

Ideal candidates bring extensive experience in marketing analytics, leadership, and strong communication skills to influence senior client stakeholders and mentor teams within a dynamic agency setting.