Director, Data-Driven Marketing Analytics

Omnicom Media; Chicago (IL); On-site; USD 135,000 - 165,000; Full time

Job summary

Omnicom Media in Chicago seeks a senior analytics leader to build and execute the client's measurement and data strategy. You will translate complex data into clear, actionable insights, guiding media plans and budgets in collaboration with planning and activation teams.

The role requires 7+ years in data analytics within advertising or marketing, plus strong leadership, communication, and coaching skills to mentor teams and influence senior clients.

Qualifications

• Industry knowledge in marketing analytics and data solutions.
• Experience in integrated marketing related to media and customer journey development, including budgeting and ROI.
• Expertise in audience-based marketing and data-driven advertising solutions.
• Analytic skills, critical thinking and ability to translate data into strategic insights.
• Proven leadership with strong client relationship experience.
• Excellent communication and presentation skills; able to translate complex solutions clearly.
• Ability to train and coach colleagues; organized, detail oriented and strong project management.

Responsibilities

• Build deep understanding of client's strategic issues, initiatives, and competitive position.
• Lead analytics efforts to produce clear, actionable insights and compelling narratives.
• Partner with Planning, Investment, and Activation on budget setting and media plan optimization.
• Lead measurement plan development and execution.
• Provide ad hoc support to solve broad strategic marketing problems.
• Mentor and train managers and ADs on analytics practices.
• Drive consumer segmentation and audience identification/exploration.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Data-driven advertising

Leadership

Communication & presentation

Training & coaching

Education

University degree

7+ years data analytics in advertising/marketing

Job description

Omnicom Media in Chicago seeks a senior analytics leader to build and execute the client's measurement and data strategy. You will translate complex data into clear, actionable insights, guiding media plans and budgets in collaboration with planning and activation teams.

The role requires 7+ years in data analytics within advertising or marketing, plus strong leadership, communication, and coaching skills to mentor teams and influence senior clients.