Director, Analytics & Media Insights (Hybrid)

twentysix; New York (NY); Hybrid; USD 145,000 - 180,000; Full time

Benefits offered by this job

Employer-matched 401k

Medical, dental, vision coverage

Unlimited PTO

Parental leave

Health and wellness benefits

Job summary

VaynerMedia, a global creative and media agency, seeks a Director of Analytics to build and mentor a high‑performing analytics team that drives insights for clients. You will partner with senior leaders to create frameworks, measurement plans, and predictive models that transform data into strategic actions.

You will lead cross‑functional collaboration, oversee dashboards and reports, and advance analytics capabilities across multiple accounts, with a hybrid NYC presence two to three days per

Qualifications

• 7–10 years of experience in digital marketing analytics, preferably with a media focus.
• Deep understanding of digital media channels, measurement methodologies, and performance marketing.
• Experience with campaign analyses in Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, Snap.
• Experience with analytics, attribution, and measurement systems (Google Analytics, Nielsen, IRI, Millward Brown, Oracle).
• Strong storytelling and data visualization skills (Tableau or equivalent).
• Experience leading and managing analytics teams across accounts.

Responsibilities

• Collaborate with senior leaders across media, strategy, and creative teams to drive insights and growth.
• Develop analytics frameworks, measurement plans, and success metrics aligned with business objectives.
• Guide clients in evolving success measures using first‑party data and predictive modeling.
• Define and drive the analytics agenda in line with industry advancements.
• Oversee reporting, dashboards, and modeling deliverables for accuracy and timeliness.
• Lead development of measurement frameworks (MMM, MTA, closed‑loop attribution).
• Leverage first‑party data to improve audience targeting and media effectiveness.
• Lead presentations with senior stakeholders translating data into narratives.
• Support new business growth for VaynerMedia’s Analytics practice.
• Mentor analytics talent and foster a collaborative team culture.

Skills

Digital marketing analytics

Paid & organic social media

Storytelling with data

Python & SQL

Data visualization

Tools

Google Analytics

Tableau

DV360

GA4

Job description

VaynerMedia, a global creative and media agency, seeks a Director of Analytics to build and mentor a high‑performing analytics team that drives insights for clients. You will partner with senior leaders to create frameworks, measurement plans, and predictive models that transform data into strategic actions.

You will lead cross‑functional collaboration, oversee dashboards and reports, and advance analytics capabilities across multiple accounts, with a hybrid NYC presence two to three days per