Director of AI-Powered Product Marketing (B2B SaaS)

Cox Enterprises; Draper (UT); Sur place; USD 135 000 - 225 000; Plein temps

Avantages offerts par ce poste

Bonus plan

Healthcare options

401(k) with company match

Professional development

Parental leave & fertility coverage

Employee discounts

Pet insurance

Résumé du poste

Cox Automotive in Draper, UT seeks a Director of Product Marketing for B2B Retail to lead go-to-market strategy, positioning, and sales enablement for a portfolio including Dealer.com and CAMP. You will translate complex product capabilities into compelling value propositions for dealers, lenders, and enterprise customers.

This role sits at the intersection of product, sales and marketing, driving cross-functional launches, customer insights, and AI-enabled content and campaigns with measurable

Qualifications

• Bachelor's degree plus 10 years in product marketing, B2B marketing, or SaaS.
• 5+ years in a senior product marketing leadership role managing a portfolio.
• 5+ years of people management experience.
• Ability to translate complex product capabilities into differentiated value.
• Strong sales enablement experience with tools and content.
• Analytical skills with data-informed positioning and metrics.
• Proficiency with AI tools used in marketing workflows.
• Experience with B2B marketing; automotive industry preferred but not required.
• Strong cross-functional collaboration with product, sales, strategy, and operations.
• Able to operate in a fast-paced environment with multiple priorities and 25% travel.

Responsabilités

• Own the go-to-market strategy for the product portfolio, including positioning, messaging, audience segmentation, and differentiation.
• Develop deep expertise in product areas, customer segments, and competitive landscape.
• Lead integrated launch plans for new products and features across functions.
• Create and maintain sales enablement materials (pitch decks, one-pagers, case studies, ROI tools).
• Partner with Sales Business Office and Enterprise Sales to embed content in workflows and training.
• Develop customer-facing messaging across the buyer journey with marketing ops teams.
• Establish personas, journey maps, and segmentation frameworks for campaigns.
• Define and track KPIs to measure pipeline, retention, and awareness impact.
• Apply AI tools to accelerate content creation, research, personalization, and competitive intel.
• Identify opportunities to use AI capabilities as differentiating proof points in marketing and sales.
• Lead, develop, and coach a team of product marketing managers and specialists.
• Manage external agencies or freelancers to scale content production.
• Represent marketing in cross-functional product planning and GTM readiness.

Connaissances

Go-to-market strategy

Messaging & positioning

Sales enablement

Cross-functional leadership

Team leadership

AI in marketing

Data-driven decisions

Executive communication

Formation

Bachelor's degree in related discipline

MBA or graduate degree preferred

Description du poste

Cox Automotive in Draper, UT seeks a Director of Product Marketing for B2B Retail to lead go-to-market strategy, positioning, and sales enablement for a portfolio including Dealer.com and CAMP. You will translate complex product capabilities into compelling value propositions for dealers, lenders, and enterprise customers.

This role sits at the intersection of product, sales and marketing, driving cross-functional launches, customer insights, and AI-enabled content and campaigns with measurable