Director, Product Marketing — AI-Driven GTM for B2B Retail

Cox Enterprises; Burlington (VT); On-site; USD 135,000 - 225,000; Full time

Benefits offered by this job

Generous paid time off

Comprehensive healthcare

401(k) with company match

Professional development opportunities

Job summary

Cox Enterprises is seeking a Director of Product Marketing for B2B Retail under Cox Automotive. The role leads GTM strategy, positioning, messaging, and launch execution across Dealer.com and CAMP products for dealers, lenders, and enterprise customers.

Responsibilities span from customer insights to sales enablement, AI-driven research, and campaign optimization. Travel ~25% is required; strong leadership and collaboration are essential for success.

Qualifications

• Bachelor's degree and 10 years' experience in product marketing, B2B marketing, or related field.
• 5+ years in a senior product marketing leadership role managing a portfolio of products.
• 5+ years of people management experience with high-performing teams.
• Ability to translate complex product capabilities into differentiated value propositions.
• Strong sales enablement experience with tools and content supporting sellers.
• Experience using data to inform positioning and evaluate campaigns.
• Proficiency in AI tools applied to product marketing workflows.
• Experience in B2B marketing, preferably SaaS or technology.
• Cross-functional collaboration with product, sales, strategy, and operations.
• Willingness to travel ~25%.

Responsibilities

• Own go-to-market strategy for assigned product portfolio and messaging.
• Develop deep product expertise and competitive differentiation.
• Lead integrated launch plans across product, sales, marketing ops, and comms.
• Create sales enablement materials: decks, one-pagers, battle cards, case studies.
• Partner with Sales Business Office and Enterprise Sales to embed marketing in workflows.
• Develop customer-facing messaging along the full buyer journey.
• Establish personas, journey maps, and segmentation frameworks.
• Define KPIs and track marketing impact on pipeline and retention.
• Apply AI tools to accelerate content creation and insights.
• Identify AI-powered differentiation points in marketing narratives.
• Lead, develop, and coach PMMs; manage external agencies as needed.
• Represent marketing in cross-functional planning and GTM readiness.

Skills

Go-to-market strategy

Cross-functional leadership

Sales enablement

AI in marketing

Analytics & data-driven

B2B marketing

Strategic storytelling

People management

Communication & collaboration

Education

Bachelor's degree in related discipline

MBA or graduate degree preferred

Job description

Cox Enterprises is seeking a Director of Product Marketing for B2B Retail under Cox Automotive. The role leads GTM strategy, positioning, messaging, and launch execution across Dealer.com and CAMP products for dealers, lenders, and enterprise customers.

Responsibilities span from customer insights to sales enablement, AI-driven research, and campaign optimization. Travel ~25% is required; strong leadership and collaboration are essential for success.