Director, AI-Driven Product Marketing (B2B Retail)

Cox Automotive Canada; Atlanta (GA); Vor Ort; USD 135.000 - 225.000; Vollzeit

Benefits dieser Stelle

Health insurance

401(k) retirement with company match

Flexible time-off policy

Professional development opportunities

Parental leave and fertility coverage

Employee discounts

Wellness benefits

Zusammenfassung

Cox Automotive Canada is seeking a Director of Product Marketing - B2B Retail to lead go-to-market, positioning, and launch execution for Dealer.com and CAMP portfolios. You will translate complex product capabilities into compelling value for dealers, lenders, and enterprise customers.

This cross-functional leadership role blends product, sales, and marketing, with a strong focus on AI-powered market insights, content, and personalization at scale.

Qualifikationen

• Bachelor's degree and 10 years in product marketing, B2B marketing, or related field.
• 5+ years in a senior product marketing leadership role managing a portfolio.
• 5+ years of people management experience developing teams.
• Demonstrated ability to translate complex product capabilities into value propositions.
• Strong sales enablement experience and data-driven decision making.

Aufgaben

• Own the go-to-market strategy for an assigned product portfolio with positioning and differentiation.
• Develop deep expertise in product areas, customers, and competitive landscape.
• Lead integrated launch plans across product, sales, marketing, and communications.
• Create sales enablement materials to equip sellers for dealers and enterprise customers.
• Collaborate with Sales Business Office and Enterprise Sales to embed content in workflows.
• Develop customer-facing messaging across the buyer journey with ops channel teams.
• Establish personas, journey maps, and segmentation frameworks.
• Define and track KPIs measuring pipeline, retention, and market awareness.
• Apply AI tools to accelerate content creation and market research.
• Identify AI-enabled differentiators in marketing and sales narratives.
• Lead, coach, and develop a team of product marketing managers.
• Manage external agencies to scale content production.
• Represent marketing in cross-functional planning and GTM readiness.

Kenntnisse

Go-to-market strategy

Messaging and positioning

Sales enablement

AI in marketing

Cross-functional leadership

People management

B2B SaaS marketing

Analytical decision-making

Ausbildung

Bachelor's degree in related discipline

MBA preferred

Jobbeschreibung

Cox Automotive Canada is seeking a Director of Product Marketing - B2B Retail to lead go-to-market, positioning, and launch execution for Dealer.com and CAMP portfolios. You will translate complex product capabilities into compelling value for dealers, lenders, and enterprise customers.

This cross-functional leadership role blends product, sales, and marketing, with a strong focus on AI-powered market insights, content, and personalization at scale.