Director, AI-Driven B2B Product Marketing (Hybrid)

CAI Cox Automotive Corp Svcs., LLC; Atlanta (GA); Hybrid; USD 135,000 - 225,000; Full time

Benefits offered by this job

Healthcare

401(k) retirement plan

Flexible work schedule

Paid time off

Job summary

Cox Automotive is seeking a Director of Product Marketing for a B2B Retail product portfolio. You will own go-to-market strategy, positioning, and messaging, partnering with product, sales, and marketing to drive launches and growth.

You will leverage AI to accelerate insights, content creation, and personalization at scale. The role requires senior leadership experience, strong sales enablement capabilities, and a track record of delivering measurable pipeline impact in a fast-paced, hybrid

Qualifications

• Bachelor’s degree in Marketing or related field; 10+ years in product marketing or SaaS.
• Proven ability to translate complex product capabilities into differentiating value propositions.

Responsibilities

• Own go-to-market strategy for assigned product portfolio, including positioning and messaging.
• Lead cross-functional launches across product, sales, and marketing operations.
• Create sales enablement materials (pitch decks, battle cards, ROI tools).
• Collaborate with Sales Business Office and Enterprise Sales to embed content in seller workflows.

Skills

Go-to-market strategy

Cross-functional leadership

AI capabilities

Sales enablement

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Tools

Salesforce

HubSpot

Job description

Cox Automotive is seeking a Director of Product Marketing for a B2B Retail product portfolio. You will own go-to-market strategy, positioning, and messaging, partnering with product, sales, and marketing to drive launches and growth.

You will leverage AI to accelerate insights, content creation, and personalization at scale. The role requires senior leadership experience, strong sales enablement capabilities, and a track record of delivering measurable pipeline impact in a fast-paced, hybrid