Director of AI-Enabled Content Strategy

Safeway; Pleasanton (CA); On-site; USD 170,000 - 210,000; Full time

Job summary

Albertsons Companies in Pleasanton, CA is seeking a Director of Content Strategy to lead an enterprise-wide program that elevates the brand, strengthens customer engagement, and drives personalization across paid, owned, and earned channels.

You will partner with internal teams, agencies, and technology providers to build an AI-enabled content ecosystem, define architecture and storytelling frameworks, and ensure scalable, on-brand content delivery across the customer journey.

Qualifications

• Bachelor’s degree in marketing, Communications, Digital Media, or related field.
• 10 years of experience in content strategy, integrated marketing, digital creative leadership, or related roles.
• Experience leading content strategy for large-scale, omnichannel brands.
• Demonstrated success building AI-enabled content systems or personalization programs.
• Strong understanding of 360° campaign development, omnichannel storytelling, and retail or CPG marketing environments.
• Proven experience managing creative and production agencies.
• Strong leadership, communication, and stakeholder-management skills.
• Ability to balance creative excellence with operational rigor and data-driven decision-making.
• Familiarity with content operations platforms, DAM/CMS systems, and marketing automation tools.

Responsibilities

• Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals.
• Define the content architecture, including modular content systems, metadata frameworks, taxonomies, and governance models to support personalization and omnichannel activation.
• Establish storytelling frameworks that ensure consistent brand voice, narrative cohesion, and creative excellence across all channels and platforms.
• Lead content strategy for National 360° campaigns, ensuring alignment across platforms, channels inclusive of paid media, owned digital channels, in-store, social, and CRM.
• Identify and implement AI and automation technologies that enhance content creation, versioning, optimization, and personalization.
• Develop enterprise standards for Ai tools to be scalable for the enterprise; including close partnership with key stakeholders like Legal, Shopper Experience and Division teams.

Skills

Content leadership

AI-enabled content systems

Stakeholder management

Brand storytelling

Omnichannel marketing

Education

Bachelor’s degree in marketing, Communications, Digital Media, or related field

Tools

DAM/CMS systems

Marketing automation tools

Job description

Albertsons Companies in Pleasanton, CA is seeking a Director of Content Strategy to lead an enterprise-wide program that elevates the brand, strengthens customer engagement, and drives personalization across paid, owned, and earned channels.

You will partner with internal teams, agencies, and technology providers to build an AI-enabled content ecosystem, define architecture and storytelling frameworks, and ensure scalable, on-brand content delivery across the customer journey.