Director, AI Thought Leadership & Content Strategy

Uniphore Technologies North America Inc; Palo Alto (CA); On-site; USD 175,000 - 241,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) with a match

Generous paid time off

Paid holidays

Birthday day off

Other paid leave policies

Job summary

Uniphore Technologies North America Inc in Palo Alto, CA seeks a Director of Content Marketing to own thought leadership and scalable editorial. You’ll translate a complex AI platform into compelling narratives for technical buyers and CXO leaders, shaping the category and driving growth.

The role blends strategic vision with hands-on execution, building an editorial engine, managing a lean team, and ensuring consistent brand voice across channels.

Qualifications

• 15+ years of B2B content marketing or editorial experience, with a focus on AI tech.
• 8+ years of experience building and managing high-performing content teams.
• Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice.
• Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
• Strong analytical skills and ability to use data to assess content performance and drive program strategy.
• Willing to flex across strategy and execution.
• Hands‑on experience using AI tools to enhance content workflows, from ideation to drafting to optimization, balanced with sound editorial judgment on when human craft matters most.
• Strategic thinker who can shape category narrative, not just execute a content plan.
• Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role)

Responsibilities

• Create and own our thought leadership strategy and integrated marketing communications initiatives that have a direct influence on pipeline per quarter and achieve leadership share of voice against key competitors.
• Develop unique, ownable research, including a digital benchmark assessment tool that makes us standout in the market.
• Lead executive audience content strategy by creating relevancy and engagement with CEO, CIO, CMO and CCO audiences.
• Play a pivotal role in shifting brand perception of Uniphore from a conversational AI point solution to a provider of differentiated AI Platform and Category Leader, contributing to the company revenue growth.
• Define our content strategy for how audiences actually consume information today across formats, channels for both human and AI-mediated discovery.
• Lead how the team maps our content strategy to engage different audiences (prospects, customers, partners, press, investors) and shape the strategy around their needs.
• Build a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Uniphore's brand through high-quality, integrated content, owning the evolution of our brand voice and company writing style and guidelines.
• Own the editorial calendar across all owned channels.
• Manage blog strategy, ensuring editorial voice, tone and quality standards across all content.
• Oversee organic social strategy to develop an engaging social presence that grows market awareness and category ownership for our products and trust in our brand.
• Partner across marketing to align content with launches, campaigns and revenue marketing goals.
• Build processes that streamline creation, increase output and ensure cross-channel alignment.
• Manage and mentor a lean (but highly efficient) content team and agencies.
• Measure content performance and share insights.
• Set the standard for tone, storytelling and clarity so every piece of content feels like one coherent experience.

Skills

Content marketing

Team leadership

Editorial judgment

Storytelling

Data analytics

AI content tools

Strategic thinking

LLM knowledge

Tools

AI content tools

Job description

Uniphore Technologies North America Inc in Palo Alto, CA seeks a Director of Content Marketing to own thought leadership and scalable editorial. You’ll translate a complex AI platform into compelling narratives for technical buyers and CXO leaders, shaping the category and driving growth.

The role blends strategic vision with hands-on execution, building an editorial engine, managing a lean team, and ensuring consistent brand voice across channels.