Director Content Marketing

Safeway; Pleasanton (CA); On-site; USD 170,000 - 210,000; Full time

Job summary

Albertsons Companies in Pleasanton, CA is seeking a Director of Content Strategy to lead an enterprise-wide program that elevates the brand, strengthens customer engagement, and drives personalization across paid, owned, and earned channels.

You will partner with internal teams, agencies, and technology providers to build an AI-enabled content ecosystem, define architecture and storytelling frameworks, and ensure scalable, on-brand content delivery across the customer journey.

Qualifications

• Bachelor’s degree in marketing, Communications, Digital Media, or related field.
• 10 years of experience in content strategy, integrated marketing, digital creative leadership, or related roles.
• Experience leading content strategy for large-scale, omnichannel brands.
• Demonstrated success building AI-enabled content systems or personalization programs.
• Strong understanding of 360° campaign development, omnichannel storytelling, and retail or CPG marketing environments.
• Proven experience managing creative and production agencies.
• Strong leadership, communication, and stakeholder-management skills.
• Ability to balance creative excellence with operational rigor and data-driven decision-making.
• Familiarity with content operations platforms, DAM/CMS systems, and marketing automation tools.

Responsibilities

• Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals.
• Define the content architecture, including modular content systems, metadata frameworks, taxonomies, and governance models to support personalization and omnichannel activation.
• Establish storytelling frameworks that ensure consistent brand voice, narrative cohesion, and creative excellence across all channels and platforms.
• Lead content strategy for National 360° campaigns, ensuring alignment across platforms, channels inclusive of paid media, owned digital channels, in-store, social, and CRM.
• Identify and implement AI and automation technologies that enhance content creation, versioning, optimization, and personalization.
• Develop enterprise standards for Ai tools to be scalable for the enterprise; including close partnership with key stakeholders like Legal, Shopper Experience and Division teams.

Skills

Content leadership

AI-enabled content systems

Stakeholder management

Brand storytelling

Omnichannel marketing

Education

Bachelor’s degree in marketing, Communications, Digital Media, or related field

Tools

DAM/CMS systems

Marketing automation tools

Job description

Why choose us?

Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand! At Albertsons Companies, we are looking for someone who’s not just seeking a job, but someone who wants to make an impact. In this role, you’ll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that’s constantly evolving.

Position Summary

The Director of Content Strategy is responsible for developing and leading an enterprise-wide content strategy that elevates the Albertsons Companies brand, strengthens customer engagement, and supports content creation for both 360° integrated campaigns and always-on personalization. This role will define the content architecture and connectivity, storytelling across platforms and channels, and operational processes that enable scalable, on brand, and high-performing content across all banners, channels, and customer touchpoints.

The Director will partner closely with internal teams, agencies, and technology providers to build a modern, AI-enabled content ecosystem that accelerates production, enhances creative quality, and ensures cohesive storytelling across paid, owned, and earned media.

The position will be based in our Pleasanton California office location. We currently require employees to work onsite Monday through Thursday to support collaboration and engagement. Regular and reliable attendance is an essential function of this role.

Main Responsibilities

Content Strategy & Architecture

• Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals.


• Define the content architecture, including modular content systems, metadata frameworks, taxonomies, and governance models to support personalization and omnichannel activation.


• Establish storytelling frameworks that ensure consistent brand voice, narrative cohesion, and creative excellence across all channels and platforms.


• Create content playbooks, guidelines, and templates to drive consistency and efficiency across internal teams and agency partners.


• Lead content strategy for National 360° campaigns, ensuring alignment across platforms, channels inclusive of paid media, owned digital channels, in-store, social, and CRM.


• Partner with Channel partners, business functions and The Collective to translate campaign objectives into cohesive content plans.


• Ensure storytelling is integrated, sequenced, and optimized across the full customer journey.


• Oversee content planning, briefing, and orchestration to ensure timely and effective delivery.

AI-Enabled Content Systems & Innovation

• Identify and implement AI and automation technologies that enhance content creation, versioning, optimization, and personalization.


• Advocate for prioritization with key stakeholder partners: Product, Engineering and Digital teams to develop and integrate AI tools safely, responsibly, and in alignment with enterprise standards.


• Develop enterprise standards for Ai tools to be scalable for the enterprise; including close partnership with key stakeholders like Legal, Shopper Experience and Division teams.


• Drive innovation in dynamic content, predictive content models, and generative AI applications to support personalization at scale.


• Develop and maintain a scalable content ecosystem that supports always-on personalization across email, app, site, retail media, and paid media.


• Partner with CRM, Loyalty, and Digital teams to ensure content is modular, metadata-driven, and optimized for personalization engines.

Creative Leadership

• Manage small team of Sr Designers to create and/or refresh brands and/or sub-brand identifies in company portfolio.


• Direct Sr Designers to develop 360 digital marketing tactics across customer journey including: Paid, CRM, app/web and in-store.


• Partner closely with The Collective (Albertson’s Media Network) to ensure brand guidelines are adhered across all vendor funded initiatives inclusive of digital media, owned channels, in-store and social influencer content.


• Define roles, responsibilities, and workflows across internal and external teams to ensure clarity and efficiency.


• Oversee agency performance, ensuring output meets brand standards, operational requirements, and campaign objectives.


• Manage budgets, scopes, and timelines associated with content development and production.


• Serve as the lead for creative, content, and production agency partners.

Operational Excellence & Process Management

• Implement measurement frameworks to evaluate content performance, operational efficiency, and creative effectiveness, partnering with data science, data analytics and CAMI (Customer Analytics Market Intelligence) teams.


• Partner closely with Brand Marketing Ops team, Product, and Marketing Operations to streamline processes and remove friction across teams.


• Ensure compliance with legal, regulatory, and brand standards across all content.

Required

We are looking for candidates who possess the following:

• Bachelor’s degree in marketing, Communications, Digital Media, or related field.


• 10 years of experience in content strategy, integrated marketing, digital creative leadership, or related roles.


• Experience leading content strategy for large-scale, omnichannel brands.


• Demonstrated success building or managing AI-enabled content systems or personalization programs.


• Strong understanding of 360° campaign development, omnichannel storytelling, and retail or CPG marketing environments.


• Proven experience managing creative and production agencies.


• Strong leadership, communication, and stakeholder-management skills.


• Ability to balance creative excellence with operational rigor and data-driven decision-making.


• Familiarity with content operations platforms, DAM/CMS systems, and marketing automation tools.

Preferred

• Experience in grocery, retail, or multi-banner brand environments.


• Knowledge of retail media networks and shopper marketing.


• Experience with metadata-driven content systems and modular content design.


• Background in creative operations or marketing operations.

Success Measures

• A unified content strategy that strengthens brand storytelling and customer engagement.


• A scalable content architecture that supports personalization and omnichannel activation.


• Improved efficiency, quality, and speed of content production across teams and partners.


• Stronger integration and cohesion across 360° campaigns.


• Effective use of AI and automation to accelerate content creation and optimization.


• High-performing agency partnerships and streamlined workflows.

We Also Provide a Variety Of Benefits Including

• Competitive wages paid weekly


• Access to up to 50% of your earned wages before payday, via our partnership with Stream


• Associate discounts


• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)


• Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits


• Leaders invested in your training, career growth and development


• An inclusive work environment with talented colleagues who reflect the communities we serve

A copy of the full job description can be made available to you.