Director of Digital Marketing — Higher Education & Growth

Carnegie Mellon University; Pittsburgh (Allegheny County); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Tuition benefits

Health insurance

Bus pass

Retirement plan

Job summary

Carnegie Mellon University’s Kenneth C. Griffin School of Computer Science seeks a Director of Digital Marketing to lead digital strategy across channels, inform audiences from students to partners, and elevate brand impact.

The role reports to the Chief Marketing & Communications Officer and collaborates with the Dean’s Office and CMU units. The ideal candidate combines strategic vision with hands-on execution, overseeing web content, SEO, paid media, and email campaigns in a hybrid on-campus

Qualifications

• 7+ years of marketing experience, including higher education.
• Bachelor’s degree in Marketing, Communications, or related field.
• Master’s degree preferred.
• Ability to craft concise and creative copy for web, social and email.
• Proficiency with web analytics (GA4), GTM, and CMS platforms.

Responsibilities

• Develop and execute digital marketing strategies for the Griffin School.
• Lead content strategy and manage the school’s web presence and SEO.
• Plan and optimize paid media campaigns on Google, LinkedIn, and Meta.
• Collaborate with Admissions, University Communications & Marketing, and other CMU units.
• Monitor performance with GA4, Sprout, and Slate analytics.

Skills

Digital marketing

SEO

GA4

Campaign management

Education

Bachelor's degree

Master’s degree preferred

Tools

GA4

Tag Manager

Adobe CC

Figma

Job description

Carnegie Mellon University’s Kenneth C. Griffin School of Computer Science seeks a Director of Digital Marketing to lead digital strategy across channels, inform audiences from students to partners, and elevate brand impact.

The role reports to the Chief Marketing & Communications Officer and collaborates with the Dean’s Office and CMU units. The ideal candidate combines strategic vision with hands-on execution, overseeing web content, SEO, paid media, and email campaigns in a hybrid on-campus