Strategic Digital Marketing & Analytics Lead

Abundance Network; United States; On-site; USD 138,000 - 150,000; Full time

Job summary

Stanford Graduate School of Business Admissions Office seeks a Digital Marketing and Analytics Lead who thrives at the intersection of data, strategy, and storytelling. You will own the digital marketing ecosystem for MBA and MSx programs—managing website content strategy, CRM operations, analytics infrastructure, and agency partnerships.

You’ll turn complex data into actionable insights, optimize the prospective student journey, and build measurement frameworks to guide investments and impact.

Qualifications

• Bachelor's degree and 5 years of relevant experience; or combination of education and relevant experience.
• Experience in product, program and/or services marketing.
• Experience with digital, web, print, social media marketing.
• Ability to lead cross-functional teams toward a common goal.
• Experience with project management and the ability to manage multiple projects simultaneously.
• Experience with market research and data analysis.
• Understands how to implement effective marketing programs across multiple channels.
• Creative problem solver with strong critical thinking skills.
• Strong written and oral communication and presentation skills.

Responsibilities

• Own the MBA and MSx admissions website experience, content strategy, editorial calendar, annual audits, and optimization of the prospective student journey from first visit to inquiry submission.
• Manage the marketing CRM platform (Slate) as administrator and strategist, building email campaigns and nurture journeys, audience segmentation and personalization strategies, and ensuring data integrity.
• Lead the relationship with digital marketing agencies, providing performance analysis across paid search, social, display and programmatic channels, and recommendations on budget allocation.
• Design and systematize analytics and reporting infrastructure, build dashboards, define KPIs, and translate data into actionable leadership narratives.
• Drive optimization through experimentation and testing, design and run A/B and multivariate tests, interpret results and implement improvements to conversion and engagement.
• Develop and implement marketing activities meeting business objectives and drive cross-functional collaboration across the organization.

Skills

Marketing analytics

Data storytelling

GA4

Email marketing

A/B testing

CRM administration

Content strategy

Cross-functional collaboration

Leadership

Education

Bachelor's degree

Tools

Slate

Job description

Stanford Graduate School of Business Admissions Office seeks a Digital Marketing and Analytics Lead who thrives at the intersection of data, strategy, and storytelling. You will own the digital marketing ecosystem for MBA and MSx programs—managing website content strategy, CRM operations, analytics infrastructure, and agency partnerships.

You’ll turn complex data into actionable insights, optimize the prospective student journey, and build measurement frameworks to guide investments and impact.