Paid Search & Social Growth Lead

The University of Chicago Booth School of Business

Chicago (IL)

On-site

USD 73,000 - 85,000

Full time

7 days ago

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Job summary

The University of Chicago Booth School of Business seeks an Associate Director of Paid Search and Social to lead paid digital campaigns, drive lead generation, and optimize ROI. You will manage multi-channel programs, collaborate with admissions, brand, and analytics teams, and translate data into actionable insights while guiding strategy and budgets.

This role requires strong analytical skills, a strategic mindset, and hands-on experience across paid search and social platforms.

Qualifications

Bachelor’s degree is required or equivalent experience.
Proven experience in digital advertising and PPC campaign management.
Strong analytical and reporting skills with familiarity in GA/Adobe Analytics.

Responsibilities

Refines and optimizes paid advertising campaigns to maximize lead quality and conversion rates.
Develops and implements a comprehensive paid social media strategy to enhance brand awareness and generate high-quality leads.
Builds, manages, and executes campaigns across Facebook, Instagram, LinkedIn, and TikTok.
Oversees external paid search agency and ensures campaign performance.
Develops and optimizes ad performance, landing pages, and A/B tests.
Collaborates with analytics, brand, admissions, and content teams to improve targeting and messaging.