Director, Media Strategy & Growth

Publicis Groupe; New York (NY); On-site; USD 129,000 - 170,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Job summary

Publicis Groupe is seeking a Director, Strategy to oversee Media Planning and Strategy for a high-profile account. The role involves developing, executing, and stewarding integrated media plans, while pushing strategic thinking and balancing client and team needs.

Reports directly to the VP, Strategy. The ideal candidate will have extensive media planning experience, agency background, and demonstrated ability to manage teams, budgets, and client presentations in a fast-paced environment.

Qualifications

• BA/BS in Marketing, Advertising, or related field.
• 8+ years of experience in media planning.
• 4+ years of experience managing junior staff.
• Marketing/advertising agency experience highly preferred.
• Entertainment experience a big plus.
• Proven experience presenting plans to clients and influencing top level decisions.
• Excellent organizational, interpersonal and quantitative/analytical skills.
• Adept at injecting ideas, innovation and leading industry developments into planning assignments.
• Detail-oriented and proven ability to thrive in a fast paced environment.
• Must be a self-starter, with strong planning and organizational skills.

Responsibilities

• Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s).
• Executes high level strategy and holistic management of the media plan development, implementation, and execution.
• Identifies key target insights based on client brief necessary for formulating strategic recommendations.
• Responsible for managing projects and resources for subsidiaries/business unit.
• Maintain an in-depth knowledge of the client business.
• Ensure teams adopt best in class tools to deliver plan recommendations aligned to client’s objectives.
• Demonstrate understanding of how consumers interact with channels and technology.
• Provide direction, management, and support to direct and indirect reports.
• Supervising, training and developing staff.
• Participation in special projects involving cross department team development.
• Participates in new business efforts including development of new business opportunities and pitches.

Skills

Leadership

Client presentations

Analytical skills

Communication

Budget management

Team management

Education

B.A./B.S. in Marketing/Advertising/related field

8+ years in media planning

4+ years managing junior staff

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F and Optimization Software

Social Tracking tools

comScore

Prisma

MRI/GfK

GWI

Job description

Publicis Groupe is seeking a Director, Strategy to oversee Media Planning and Strategy for a high-profile account. The role involves developing, executing, and stewarding integrated media plans, while pushing strategic thinking and balancing client and team needs.

Reports directly to the VP, Strategy. The ideal candidate will have extensive media planning experience, agency background, and demonstrated ability to manage teams, budgets, and client presentations in a fast-paced environment.