SVP, Strategy & Growth Architect

Publicis Collective; New York (NY); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance/tuition Reim

Flexible time off

Job summary

Publicis Collective in New York seeks an SVP Director, Strategy to lead strategic planning for a portfolio of brands within the Publicis Media network. You will mentor strategists, shape brand and consumer insights, and collaborate with cross-functional teams to deliver business outcomes.

The role requires 12+ years in media planning/strategy, strong leadership, and ability to translate data into actionable strategies across national and digital channels; you will drive innovative marketing

Qualifications

• 12+ years of experience in media planning/strategy with progressive levels of responsibility.
• Proven track record of strategic leadership & oversight.
• Ability to strategically plan campaigns to align with clients strategic goals and KPIs.
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Excellent leadership ability to drive team to deliver results
• Data storyteller and problem solver who can identify meaningful, singular, useable insights/tensions
• Detail-oriented and able to thrive in a fast paced environment

Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business with a focus on upstream initiatives
• Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities
• Proactively elevate and provide strategic thinking across a portfolio of brands + running projects
• Guide and support internal teams in the application & positioning of strategic constructs & products
• Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives
• Drive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
• Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience recommendations
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Be familiar with widely used and emerging insight tools and media technology, channels, and terminology
• Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Skills

Strategic leadership

Media planning/strategy

Data storytelling

Client relationships

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F and Optimization Software

Social Tracking tools

comScore

Prisma

Mbox

MRI/GfK

GWI

Job description

Publicis Collective in New York seeks an SVP Director, Strategy to lead strategic planning for a portfolio of brands within the Publicis Media network. You will mentor strategists, shape brand and consumer insights, and collaborate with cross-functional teams to deliver business outcomes.

The role requires 12+ years in media planning/strategy, strong leadership, and ability to translate data into actionable strategies across national and digital channels; you will drive innovative marketing