Global CPG Strategy & Media SVP

Zenith; Dallas (TX); On-site; USD 180,000 - 300,000; Full time

Job summary

Publicis Groupe is seeking an exceptionally talented Senior Vice President, Strategy to oversee all Media Planning and Strategy functions for a high-profile account. You will lead a team in developing, executing, and stewarding integrated media plans, balancing client, agency, and team needs with fresh thinking and long-range strategic vision.

The role requires extensive media planning experience, strong leadership, and deep knowledge of OTT/streaming, analytics, and cross-channel campaigns.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 12+ years of media planning experience
• 5+ years in a management capacity
• Agency experience highly preferred
• Strong grasp of streaming ecosystem and OTT platforms

Responsibilities

• Serves as primary senior lead on client’s business and oversees all aspects of the assigned LOB(s)
• Responsible for holistic account oversight and developing, implementing and executing strategy to advance client’s business
• Brings thought-leadership and new perspective with deep understanding of omni-channel customer experience and ability to manage associated downstream, cross-channel campaign executions
• Demonstrates success in building/leading a scaled brand strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these disciplines
• Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry-leading innovation
• Responsible for casting long range strategic vision for industry and how it applies to clients’ needs
• Directs the long-range planning and development of campaigns to ensure best use of organizational resources
• Act as a catalyst to spark curiosity and innovation within the team and across all lines of business in the client portfolio
• Responsible for budgeting, controlling costs, planning and scheduling around cost concerns
• Providing staffing recommendation and daily supervision to all accounts
• Ensure connectivity with all relevant internal and external stakeholders in the US and globally (as necessary)
• Drive best in class insight, data-informed strategy, and innovation
• Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Skills

Media planning

OTT/Streaming

Budget management

Team leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Microsoft Office

Nielsen Suite

Kantar

IMS

Flowchart Software

comScore

MRI/GfK

Job description

Publicis Groupe is seeking an exceptionally talented Senior Vice President, Strategy to oversee all Media Planning and Strategy functions for a high-profile account. You will lead a team in developing, executing, and stewarding integrated media plans, balancing client, agency, and team needs with fresh thinking and long-range strategic vision.

The role requires extensive media planning experience, strong leadership, and deep knowledge of OTT/streaming, analytics, and cross-channel campaigns.