Director, Media Effectiveness & New Business Growth (Remote)

Kantar; San Francisco (CA); Hybrid; USD 140,000 - 165,000; Full time

Job summary

Kantar is seeking a Director of Business Development for Media Effectiveness to drive new revenue across agencies and advertisers. You will lead complex sales cycles, present strategic solutions, and build long-term client relationships in a fast-moving digital research space.

You will manage opportunities from prospecting through closing, coordinate with product and analytics teams, and navigate multi-market locations including New York, Atlanta, Chicago, and San Francisco.

Qualifications

• 8+ years of quota-carrying sales experience in analytics, insights, and media solutions.
• Hunting mentality with experience selling complex media solutions while consistently hitting goals/quotas.
• Media or Agency knowledge – know how publishers or agencies work, how their business operates day to day for their clients and who the strategic decision makers are.
• Demonstrated ability to translate sophisticated concepts into concise, insightful messaging.
• Excellent commercial competence, presentation, and communication skills (verbal and written) with strong interpersonal and negotiation skills.
• Highly motivated, self-starter, driver of change and transformation.
• Shown cross portfolio collaboration.
• Strong understanding of Cross Media analysis, Advertising Effectiveness Measurement, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.

Responsibilities

• Identifies new business opportunities using personally established network, existing knowledge of the market research landscape, and conducting analysis of marketplace data; Responsible for all aspects of the sales process, from prospecting to qualification to closing
• Maintains sales pipeline, forecasts revenues, and provides regular activity reports to management; uses internal systems (Salesforce, Maconomy, etc) to track sales activity
• Leads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing pitch and proposal collateral that resonates and tells a differentiated story
• Plays a lead client-facing role from initial outreach through final proposal presentation; Conducts client meetings to build and maintain high levels of customer satisfaction across all products; Present complex sales presentations to senior level players in the industry with ease
• Think strategically how we can grow existing clients with new solutions or unique ways to answer the client's questions
• Stay ahead of the evolving digital landscape and how changes will impact measurement needs, and reports back to the organization on points of differentiation
• Develop a deep understanding of how our products and solutions fulfills client needs and fit into their planning, management, and decision workflows
• Understands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly

Tools

Salesforce

Maconomy

Job description

Kantar is seeking a Director of Business Development for Media Effectiveness to drive new revenue across agencies and advertisers. You will lead complex sales cycles, present strategic solutions, and build long-term client relationships in a fast-moving digital research space.

You will manage opportunities from prospecting through closing, coordinate with product and analytics teams, and navigate multi-market locations including New York, Atlanta, Chicago, and San Francisco.