Director, Business Development, Media Effectiveness

Kantar Group; Atlanta (GA); On-site; USD 140,000 - 165,000; Full time

Job summary

Kantar Group in Atlanta, GA, is seeking a Director of Business Development for Media Effectiveness. This leader will drive revenue growth, manage client relationships, and coordinate cross-functional teams across media solutions.

Responsibilities include leading RFPs, presenting to senior clients, and expanding revenue by offering new solutions while understanding digital measurement needs. Requires 8+ years of quota-driven sales in analytics/media.

Qualifications

• 8+ years of quota-carrying sales experience in analytics, insights, and media solutions; selling to marketing decision makers.
• A hunting mentality with experience selling complex media solutions while consistently hitting goals/quotas.
• Media or Agency knowledge - understand how publishers or agencies work and who the decision makers are.
• Ability to translate sophisticated concepts into concise, insightful messaging.
• Excellent commercial competence, presentation and communication skills (verbal and written).
• Highly motivated, self-starter, driver of change and transformation.

Responsibilities

• Identifies new business opportunities using network, market knowledge, and data analysis; manages full sales process from prospecting to closing.
• Maintains sales pipeline, forecasts revenues, and uses Salesforce/Maconomy to track activity.
• Leads RFP and proposal development, coordinates timelines, and develops differentiated collateral.
• Faces clients from initial outreach to final proposal; builds strong relationships across product lines.
• Think strategically to grow existing clients with new solutions or approaches.
• Stay ahead of digital landscape and evolving measurement needs; report differentiators to the team.
• Develop deep understanding of how our products fulfill client needs within planning and decision workflows.
• Understand financial implications and negotiate pricing with clients.

Skills

Quota-driven sales

New business hunting

Media/agency knowledge

Translate complex concepts

Presentation & negotiation

Self-starter / motivated

Cross-portfolio collaboration

Cross media analytics

Media planning knowledge

Job description

Director, Business Development, Media Effectiveness

Location: Atlanta, Perimeter
View all locations

Business Development, Media Effectiveness, Director

New York City NY, Atlanta GA, Chicago IL, San Francisco CA

Why this job is important

This role is responsible for generating sales revenue and identifying prospective client business needs across Media Effectiveness solutions to new and existing Media or Agency clients that enhances coverage of our growth targets through consultative selling and negotiating. A successful candidate will need to be equal parts technical, product, media, client & program leadership savvy- and have experience leading media/ data relationships, results focused with a passion for developing positive relationships with clients and a firm understanding of the Digital Market Research space.

What you'll be doing

• Identifies new business opportunities using personally established network, existing knowledge of the market research landscape, and conducting analysis of marketplace data; Responsible for all aspects of the sales process, from prospecting to qualification to closing
• Maintains sales pipeline, forecasts revenues, and provides regular activity reports to management; uses internal systems (Salesforce, Maconomy, etc) to track sales activity
• Leads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing pitch and proposal collateral that resonates and tells a differentiated story
• Plays a lead client-facing role from initial outreach through final proposal presentation; Conducts client meetings to build and maintain high levels of customer satisfaction across all products; Present complex sales presentations to senior level players in the industry with ease
• Think strategically how we can grow existing clients with new solutions or unique ways to answer the client's questions
• Stay ahead of the evolving digital landscape and how changes will impact measurement needs, and reports back to the organization on points of differentiation
• Develop a deep understanding of how our products and solutions fulfills client needs and fit into their planning, management, and decision workflows
• Understands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly

The skills and experience needed

• 8+ years of quota-carrying sales experience in analytics, insights, and media solutions; selling to marketing decision makers
• A hunting mentality with experience selling complex media solutions while consistently hitting goals/quotas
• Media or Agency knowledge - know how publishers or agencies work, how their business operates day to day for their clients and who the strategic decision makers are.
• Demonstrated ability to translate sophisticated concepts into concise, insightful messaging
• Excellent commercial competence, presentation, and communication skills (verbal and written) with strong interpersonal and negotiation skills
• Highly motivated, self-starter, driver of change and transformation
• Shown cross portfolio collaboration
• Strong understanding of Cross Media analysis, Advertising Effectiveness Measurement, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.
• Deep knowledge of the media planning ecosystem, including digital marketing, mobile, programmatic and social media

At Kantar, we go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking, and better commercial outcomes.

Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

PRIVACY DISCLOSURE:

By applying to this opportunity, you consent to the personal data you provide to us being processed and retained by The Kantar Group Limited ("Kantar"). Your details will be kept on our Internal ATS for as long as is necessary for recruitment purposes.

The salary range for this role is $140,000 - $165,000/year, plus variable component. Your final base salary will be determined based on several factors, which may include but are not limited to location, work experience, skills, knowledge, education, and/or certifications. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.