Director, Media Effectiveness & Growth

Kantar; New York (NY); On-site; USD 140,000 - 165,000; Full time

Job summary

Kantar in New York seeks a Director of Business Development for Media Effectiveness. You will drive revenue, build strategic relationships with media clients and agencies, and lead multi-disciplinary teams to deliver insightful measurement solutions.

The role demands deep knowledge of digital market research, strong presentation skills, and a proven track record in selling complex analytics to marketing leaders.

Qualifications

• 8+ years of quota-carrying sales experience in analytics, insights, and media solutions.
• Experience selling to marketing decision makers.
• Strong negotiation and presentation skills.
• Ability to translate complex concepts into concise messaging.

Responsibilities

• Identify new business opportunities through networks and market analysis; own end-to-end sales process from prospecting to closing.
• Maintain the sales pipeline, forecast revenues, and report activity using CRM systems.
• Lead RFPs and proposal development, coordinating with internal teams to craft differentiated pitches.
• Lead client meetings and present to senior decision-makers, ensuring high satisfaction across products.
• Strategize growth with existing clients through new solutions and innovative approaches.

Skills

Quota-carrying sales

Analytics & media solutions

Media knowledge

Agency knowledge

Negotiation

Presentation skills

Interpersonal skills

Cross-portfolio collaboration

Sales forecasting

Tools

Salesforce

Maconomy

Job description

Kantar in New York seeks a Director of Business Development for Media Effectiveness. You will drive revenue, build strategic relationships with media clients and agencies, and lead multi-disciplinary teams to deliver insightful measurement solutions.

The role demands deep knowledge of digital market research, strong presentation skills, and a proven track record in selling complex analytics to marketing leaders.