Director, Media Effectiveness – Growth & Partnerships

Kantar; Chicago (IL); Híbrido; USD 140.000 - 165.000; Jornada completa

Descripción de la vacante

Kantar is seeking a Director of Business Development for Media Effectiveness in the United States. This role drives revenue across New York, Atlanta, Chicago and other key markets, leading cross-functional teams to craft differentiated proposals and close strategic deals.

You will manage complex sales cycles, align product capabilities with client needs, and negotiate favorable terms while mentoring others. A deep understanding of media planning and analytics is essential.

Formación

• 8+ years of quota-carrying sales experience in analytics, insights, and media solutions.
• Hunting mentality with experience selling complex media solutions while consistently hitting goals/quotas.
• Media or Agency knowledge – know how publishers or agencies work, how their business operates for their clients.
• Demonstrated ability to translate sophisticated concepts into concise, insightful messaging.
• Excellent commercial competence, presentation, and communication skills (verbal and written).
• Highly motivated, self-starter, driver of change and transformation.
• Shown cross portfolio collaboration.
• Strong understanding of Cross Media analysis, Advertising Effectiveness Measurement, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.

Responsabilidades

• Identifies new business opportunities using network and market insights; manages all sales stages from prospecting to closing.
• Maintains sales pipeline, forecasts revenues, and reports activity using internal systems (Salesforce, Maconomy).
• Leads RFP and proposal development with internal teams, coordinating client timelines and crafting compelling collateral.
• Leads client-facing engagements from outreach to proposal presentations for senior-level stakeholders.
• Strategically grows existing clients with new solutions and differentiated offerings.
• Stays ahead of digital trends and how changes affect measurement needs; reports differentiation points.
• Develops deep understanding of how products fit client planning and decision workflows.
• Understands financials and negotiates pricing with clients.

Conocimientos

Quota carrying sales

Hunter mentality

Media solutions

Commercial acumen

Presentation

Cross-portfolio collaboration

Cross-media analysis

Media planning

Herramientas

Salesforce

Maconomy

Descripción del empleo

Kantar is seeking a Director of Business Development for Media Effectiveness in the United States. This role drives revenue across New York, Atlanta, Chicago and other key markets, leading cross-functional teams to craft differentiated proposals and close strategic deals.

You will manage complex sales cycles, align product capabilities with client needs, and negotiate favorable terms while mentoring others. A deep understanding of media planning and analytics is essential.