Director, Business Development, Media Effectiveness

Kantar; World Trade Center (NY); Hybride; USD 140 000 - 165 000; Plein temps

Résumé du poste

Kantar is seeking a Director of Business Development for New York and major U.S. markets. You will drive revenue across Media Effectiveness solutions, engaging marketing decision makers and leading from outreach to final proposals.

This role requires deep media and analytics expertise and a proven track record of exceeding quotas. The ideal candidate will build lasting client relationships, translate complex concepts into concise messages, and lead cross-functional teams to win strategic

Qualifications

• 8+ years of quota-carrying sales experience in analytics, insights, and media solutions.
• Experience selling complex media solutions and meeting quotas.
• Strong presentation, negotiation and communication skills (verbal and written).
• Deep knowledge of media planning, digital marketing, and cross-media analysis.

Responsabilités

• Identify new business opportunities using network and market analysis.
• Own the full sales process from prospecting to closing; maintain sales pipeline and forecast revenues.
• Lead RFP and proposal development with internal teams; craft differentiated pitches.
• Lead client-facing engagements from outreach to final presentation.
• Conduct client meetings to ensure high customer satisfaction across products.

Connaissances

Quota-carrying sales

Analytics expertise

Media solutions

Marketing decision makers

Cross portfolio collaboration

Cross Media analysis

Advertising effectiveness

Brand equity analysis

Salesforce

Maconomy

Outils

Salesforce

Maconomy

Description du poste

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

To start a career that is out of the ordinary.

Job Details

Business Development, Media Effectiveness, Director New York City NY, Atlanta GA, Chicago IL, San Francisco CA

Why this job is important

This role is responsible for generating sales revenue and identifying prospective client business needs across Media Effectiveness solutions to new and existing Media or Agency clients that enhances coverage of our growth targets through consultative selling and negotiating. A successful candidate will need to be equal parts technical, product, media, client & program leadership savvy– and have experience leading media/ data relationships, results focused with a passion for developing positive relationships with clients and a firm understanding of the Digital Market Research space.

What you'll be doing

• Identifies new business opportunities using personally established network, existing knowledge of the market research landscape, and conducting analysis of marketplace data
• Responsible for all aspects of the sales process, from prospecting to qualification to closing Maintains sales pipeline, forecasts revenues, and provides regular activity reports to management
• Uses internal systems (Salesforce, Maconomy, etc) to track sales activity Leads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing pitch and proposal collateral that resonates and tells a differentiated story
• Plays a lead client-facing role from initial outreach through final proposal presentation
• Conducts client meetings to build and maintain high levels of customer satisfaction across all products
• Present complex sales presentations to senior level players in the industry with ease
• Think strategically how we can grow existing clients with new solutions or unique ways to answer the client’s questions
• Stay ahead of the evolving digital landscape and how changes will impact measurement needs, and reports back to the organization on points of differentiation
• Develop a deep understanding of how our products and solutions fulfills client needs and fit into their planning, management, and decision workflows
• Understands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly

The skills and experience needed

• 8+ years of quota‑carrying sales experience in analytics, insights, and media solutions
• Selling to marketing decision makers A hunting mentality with experience selling complex media solutions while consistently hitting goals/quotas Media or Agency knowledge – know how publishers or agencies work, how their business operates day to day for their clients and who the strategic decision makers are.
• Demonstrated ability to translate sophisticated concepts into concise, insightful messaging
• Excellent commercial competence, presentation, and communication skills (verbal and written) with strong interpersonal and negotiation skills
• Highly motivated, self‑starter, driver of change and transformation
• Shown cross portfolio collaboration
• Strong understanding of Cross Media analysis, Advertising Effectiveness Measurement, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.
• Deep knowledge of the media planning ecosystem, including digital marketing, mobile, programmatic and social media

Location

Location New York, World Trade Center United States of America

The salary range for this role is $140,000 - $165,000/year, plus variable component. Your final base salary will be determined based on several factors, which may include but is not limited to location, work experience, skills, knowledge, education, and/or certifications.

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

KANTAR Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

PRIVACY DISCLOSURE:

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