Head of Media Planning & Strategy

Publicis Groupe; New York (NY); Hybrid; USD 121,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Infinite Roar, Publicis Media's fastest-growing agency, is seeking a Director of Planning to lead a media planning team and own cross-media strategy for large campaigns in Kentucky. You will drive deck writing, budget allocation, audience development, and strategic insights with an analytics-focused client.

This role requires 7+ years in media planning, strong presentation skills, and experience managing a team.

Qualifications

• 7+ years of experience in media planning/strategy across media channels.
• Previous team management experience.
• Strong digital media experience and local media planning/buying preferred.
• Excellent presentation skills to effectively lead meetings in-person with key clients.
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus).

Responsibilities

• Strategize with internal leads, partner agencies and client to develop innovative, well-targeted marketing solutions
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
• Assume accountability and ownership of campaign planning for assigned client accounts
• Embrace and encourage a culture based on teamwork, collaboration, and support
• Develop best practices for improving communication and collaboration within the team and the group, and lead the authorship of media best practices with input from investment teams
• Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Serve as escalation point for teams to help troubleshoot issues
• Support development of strategic approach and experience design by delivering channel ideas and providing thelink to reality of historical performance and in-market opportunities
• Oversee budget management and flowchart development and QA
• Responsible for management and development of Supervisors and Associates

Skills

Media planning/strategy

Team management

Digital media experience

Presentation skills

Excel & PowerPoint proficiency

Tools

Kantar

MOAT

Prisma

ComScore

Job description

Infinite Roar, Publicis Media's fastest-growing agency, is seeking a Director of Planning to lead a media planning team and own cross-media strategy for large campaigns in Kentucky. You will drive deck writing, budget allocation, audience development, and strategic insights with an analytics-focused client.

This role requires 7+ years in media planning, strong presentation skills, and experience managing a team.