Director, Marketing Platform Operations

H&R Block, Inc.; Missouri; On-site; USD 132,000 - 225,000; Full time

Job summary

H&R Block, Inc. is seeking a Director, Marketing Platform Operations to lead how Marketing translates its operating model into a scalable work management platform. You will own platforms like Workfront, ensuring governance, adoption, and measurable outcomes across Marketing.

In this cross‑functional role, you will partner with Marketing leaders, Program Operations, and tech teams to standardize workflows, dashboards, and data models, while guiding change management and platform investments.

Qualifications

• Bachelor's degree or equivalent experience.
• 10+ years of experience in marketing operations, business operations, platform operations, portfolio management, program management, or related disciplines.
• Experience leading enterprise planning, workflow, project management, or portfolio management platforms.
• Proven experience designing governance frameworks, operating standards, workflows, and business processes.
• Experience building executive reporting, dashboards, and performance measurement capabilities.

Responsibilities

• Partner with Marketing leaders, Program Operations, workflow managers, and cross-functional stakeholders to translate the evolution of Marketing's operating model and processes into the work management platform ecosystem.
• Operationalize governance standards within the platform ecosystem, including workflows, intake processes, taxonomies, permissions, templates, data structures, and reporting.
• Design, configure, and optimize scalable platform functionality that supports how Marketing plans, prioritizes, executes, and measures work.
• Serve as steward of Marketing's planning, portfolio, and capacity-related data models, ensuring visibility and informed decision making.
• Enable data requirements for capacity, demand, throughput, priorities, risks, and portfolio health in partnership with broader vision teams.
• Partner with Technology teams and platform vendors on integrations, upgrades, enhancements, and optimization initiatives.
• Lead platform adoption, training, communication, and change management efforts.
• Evaluate and implement workflow automation and AI-enabled capabilities that improve efficiency and visibility.
• Socialize platform-enabled processes, governance expectations, and ways of working to drive consistency across teams and lines of business.
• Serve as a trusted advisor to Marketing leadership regarding platform investments and capability development.

Skills

Marketing operations

Enterprise planning

Stakeholder management

Leadership

Executive reporting

Education

Bachelor's degree or equivalent experience

Tools

Workfront

Airtable

Smartsheet

Jira

Monday.com

Asana

Job description

H&R Block, Inc. is seeking a Director, Marketing Platform Operations to lead how Marketing translates its operating model into a scalable work management platform. You will own platforms like Workfront, ensuring governance, adoption, and measurable outcomes across Marketing.

In this cross‑functional role, you will partner with Marketing leaders, Program Operations, and tech teams to standardize workflows, dashboards, and data models, while guiding change management and platform investments.