Remote CRM Campaigns Manager

H&R Block, Inc.; Northern (KY); Hybrid; USD 82,000 - 122,000; Full time

Benefits offered by this job

401(k) Plan

Employee Assistance Program

Associate Discount Program

Health benefits

Job summary

H&R Block, Inc. is seeking a CRM Operations Manager to execute customer lifecycle campaigns across email and CRM channels, supporting engagement, retention, and revenue growth.

The role blends marketing operations with rigorous QA and governance, leveraging SFMC and Adobe Journey Optimizer. You will partner with Marketing, CRM Strategy, Email Design, Copywriting, QA, GTM, Analytics, and Technology teams to build, test, and deploy campaigns using templates, modular content, and audience

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
• 5+ years of experience in CRM operations, email marketing, campaign execution, or marketing automation.
• Hands-on experience with SFMC, AJO, or similar platforms.
• Experience building and executing email campaigns using templates and modular content systems.
• Understanding of email marketing best practices and audience segmentation.
• Experience collaborating with creative, copywriting, QA, marketing, and technology teams.
• Strong attention to detail and ability to manage multiple campaigns.
• Knowledge of email rendering, testing methodologies, and QA processes.
• Strong organizational, communication, and project management skills.
• SFMC, AJO, or related certifications are a plus.

Responsibilities

• Build and deploy CRM campaigns using approved templates, modules, and content components in SFMC and AJO
• Configure and execute email campaigns, customer journeys, triggered communications, and audience-targeted initiatives
• Translate creative assets into production-ready customer communications
• Partner with Email Design Leads to implement email designs accurately across templates and platforms
• Collaborate with Copywriting teams to ensure messaging is implemented correctly
• Work closely with QA to validate functionality, rendering, personalization, and audience targeting before deployment
• Coordinate with GTM teams to support campaign schedules and launch readiness
• Configure audience segments, dynamic content, links, personalization, and tracking parameters
• Partner with Data Management teams to validate audience selections and ensure customer segments are accurately configured and activated for campaign execution
• Conduct end-to-end testing across devices and email clients
• Execute campaign deployments according to established processes and governance standards
• Monitor campaign execution and troubleshoot issues
• Maintain campaign documentation and production schedules

Skills

Attention to detail

Project management

Communication

Education

Bachelor's degree in Marketing/Communications/Business/IS

Tools

SFMC

AJO

Job description

H&R Block, Inc. is seeking a CRM Operations Manager to execute customer lifecycle campaigns across email and CRM channels, supporting engagement, retention, and revenue growth.

The role blends marketing operations with rigorous QA and governance, leveraging SFMC and Adobe Journey Optimizer. You will partner with Marketing, CRM Strategy, Email Design, Copywriting, QA, GTM, Analytics, and Technology teams to build, test, and deploy campaigns using templates, modular content, and audience