Director, Marketing Impact & Measurement

Prudential Ins Co of America in; Newark (NJ); On-site; USD 159,000 - 238,000; Full time

Benefits offered by this job

Market competitive base salaries

Yearly bonus potential

401(k) plan with company match (up to

Company-funded pension plan.

Wellness Programs including up to $1,6

Education Benefit

Employee Stock Purchase Plan

Job summary

Prudential Ins Co of America in Newark, NJ is seeking a Director of Marketing Effectiveness & Measurement (Finance) to own the design, build, and operation of next-generation measurement capabilities that quantify true marketing impact and guide investment decisions.

The role blends strategic vision with hands-on execution, establishing measurement frameworks, operating model, and talent to support current demand while building a future-state capability across channels, campaigns, and customer

Qualifications

• Deep expertise in marketing measurement, experimentation, and causal inference.
• Proven experience building and scaling measurement systems and teams.
• Strong command of modern marketing analytics ecosystems.
• Demonstrated ability to connect analytics to business outcomes, investment decisions, and ROI.
• Executive presence with the ability to influence senior stakeholders.

Responsibilities

• Drive the marketing measurement strategy, including the definition of marketing impact, success metrics, and standards across all channels and business units.
• Design and build next-generation measurement frameworks focused on incrementality, causality, and true lift.
• Establish a unified methodology for evaluating marketing performance that directly informs investment and optimization decisions.
• Build and operationalize always-on experimentation frameworks (A/B, geo-lift, holdout testing) embedded within campaign execution.
• Ensure rigorous application of causal inference methods to isolate true marketing impact.
• Drive adoption of experimentation as a core discipline across Marketing, Media, and Growth teams.
• Translate measurement outputs into clear, actionable recommendations that drive budget allocation, audience targeting, and creative optimization.
• Enable closed-loop optimization by connecting measurement directly to in-flight decision-making and future planning cycles.
• Ensure insights continuously improve performance, not just report outcomes.
• Lead the measurement point of view across the marketing data and technology stack.
• Define requirements for data integration and cross-channel measurement.
• Partner with Advanced Analytics, Data and MarTech teams to enable scalable, automated measurement capabilities.
• Build and scale the Marketing Effectiveness Measurement function from the ground up, including operating model, processes, and talent.
• Integrate external partners where needed while transitioning ownership and capability in-house and offshore.
• Partner with Growth Marketing, Media, Finance, and Product teams to align on KPIs, measurement rigor, and decision frameworks.
• Establish measurement as a core input into investment decisions and marketing planning.
• Influence senior stakeholders by translating complex analytics into clear, business-relevant insights.

Skills

Marketing measurement

Experimentation

Causal inference

Leadership

Job description

Prudential Ins Co of America in Newark, NJ is seeking a Director of Marketing Effectiveness & Measurement (Finance) to own the design, build, and operation of next-generation measurement capabilities that quantify true marketing impact and guide investment decisions.

The role blends strategic vision with hands-on execution, establishing measurement frameworks, operating model, and talent to support current demand while building a future-state capability across channels, campaigns, and customer