Director of Campaign Impact & Measurement

ATTN:; New York (NY); Hybrid; USD 170.000 - 210.000; Vollzeit

Zusammenfassung

ATTN: is seeking a Director of Effectiveness & Measurement to own the design, build, and operation of next‑gen measurement capabilities quantifying campaign impact. This leader blends strategic vision with hands‑on delivery to shape frameworks, operations, and talent for current demand and a future measurement product.

Location can be Los Angeles or New York. The role is hybrid with 3 days on‑site in a hub, and compensation ranges from $170,000 to $210,000 annually, depending on experience

Qualifikationen

• 8+ years in digital publishing, media or an agency running measurement projects such as Brand Lift, Attribution and Sales Lift studies.
• Experience with ad technologies and solid understanding of the marketing analytics ecosystems, including social, video, and influencer measurement.
• Proven experience building and scaling measurement systems and teams, serving multiple brand clients.
• Demonstrated ability to connect analytics to business outcomes, client investment decisions, and ROI.
• Executive presence with the ability to influence senior clients and internal stakeholders.

Aufgaben

• Drive ATTN:'s marketing measurement strategy, including defining campaign impact, success metrics, and standards across all channels and client verticals.
• Define and execute a client‑facing campaign performance strategy that improves engagement, conversion, and relationship depth across brand partners and priority audiences.
• Establish measurement as a core input into client investment decisions, media planning, and campaign strategy.
• Lead ongoing modernization of measurement workflows and tooling, and raise the quality and consistency of client‑facing reporting and insights.
• Partner with account, strategy and creative teams to design and deliver high‑performing campaign experiences from pitch and intake through in‑flight measurement and post‑campaign insights.
• Design optimization and experimentation programs, including A/B testing, behavioral analytics, and audience research, to continuously raise the bar on client campaign performance.
• Translate measurement outputs into clear, actionable recommendations that drive client budget allocation, audience targeting, and creative optimization.
• Integrate external partners while developing in‑house capabilities.

Kenntnisse

Measurement strategy

Ad tech

Team leadership

Analytics to ROI

Executive influence

Jobbeschreibung

ATTN: is seeking a Director of Effectiveness & Measurement to own the design, build, and operation of next‑gen measurement capabilities quantifying campaign impact. This leader blends strategic vision with hands‑on delivery to shape frameworks, operations, and talent for current demand and a future measurement product.

Location can be Los Angeles or New York. The role is hybrid with 3 days on‑site in a hub, and compensation ranges from $170,000 to $210,000 annually, depending on experience