Director of Marketing Measurement & Growth Impact

Prudential Annuities Distributors (PAD); Newark (NJ); On-site; USD 159,000 - 238,000; Full time

Benefits offered by this job

Medical benefits

401(k) match

Pension plan

Wellness program

Education benefit

Stock purchase plan

Job summary

Prudential Financial, Inc. seeks a Director of Marketing Effectiveness & Measurement in the Newark area to design, build, and operate next-generation measurement capabilities grounded in causality and continuous optimization.

You will lead a team and collaborate across Marketing, Media, Growth, Finance, and Product to optimize ROI. Responsibilities include defining metrics, building frameworks for causal impact, and translating insights into investment decisions.

Qualifications

• Deep expertise in marketing measurement, experimentation, and causal inference.
• Proven experience building and scaling measurement systems and teams.
• Strong command of modern marketing analytics ecosystems.
• Demonstrated ability to connect analytics to business outcomes and ROI.

Responsibilities

• Define and drive marketing measurement strategy across channels and units.
• Build always-on experimentation and causal inference frameworks.
• Translate insights into budget, audience, and creative optimization.
• Lead data/tech ecosystem requirements for scalable measurement.
• Scale the measurement function and develop talent, including external partnerships.
• Influence senior stakeholders with clear, business-focused analytics.

Skills

Marketing measurement

Experimentation

Causal inference

Leadership

Cross-functional collaboration

Job description

Prudential Financial, Inc. seeks a Director of Marketing Effectiveness & Measurement in the Newark area to design, build, and operate next-generation measurement capabilities grounded in causality and continuous optimization.

You will lead a team and collaborate across Marketing, Media, Growth, Finance, and Product to optimize ROI. Responsibilities include defining metrics, building frameworks for causal impact, and translating insights into investment decisions.