Director of AI-Driven MarTech Enablement

Prudential Ins Co of America in; Newark (NJ); Hybrid; USD 147,000 - 221,000; Full time

Benefits offered by this job

Market-competitive base salaries

401(k) plan with company match

Wellness Programs

Education Benefit

Employee Stock Purchase Plan

PTO and leave policies

Job summary

Prudential Ins Co of America in Newark, NJ, seeks a Director to lead AI product and MarTech enablement within the Finance organization. You will shape the AI product vision, define roadmaps, and ensure AI capabilities deliver measurable business value.

You will also drive MarTech enablement, optimize tool adoption, and govern responsible AI practices while partnering with Enterprise Data Office, Analytics, Technology, Privacy, and Legal to scale production-ready AI across marketing operations.

Qualifications

• 10+ years of progressive experience in MarTech / marketing technology product management, AI-ML enablement, or digital marketing platforms, including team leadership.
• Proven track record putting AI or automation into production in a business setting.
• Practical fluency with applied AI for marketing - GenAI, prompt engineering, agentic/automation frameworks, and AI-driven decisioning and orchestration.
• Experience operating in an agile / SAFe environment - partnering with RTEs and Scrum Masters and actively participating in PI planning and execution.
• Strong stakeholder management, executive communication, and storytelling skills - able to translate technical concepts into business value and ROI.
• Demonstrated ability to lead, mentor, and inspire technical and product teams within a matrixed organization.

Responsibilities

• Set AI product vision and roadmap for marketing.
• Deliver AI products from concept to production, meeting quality, scope, and timeline expectations.
• Oversee prompt engineering, AI tooling, and experience-intelligence capabilities.
• Operationalize AI decisioning and orchestration across the MarTech stack.
• Embed responsible AI practices - transparency, fairness, and compliance with data-protection and enterprise standards.

Skills

AI product management

MarTech enablement

team leadership

GenAI / applied AI

agile / SAFe

stakeholder management

Education

Bachelor's degree in a relevant field

Tools

Adobe Experience Platform

Marketo

SFMC

CDP

Job description

Prudential Ins Co of America in Newark, NJ, seeks a Director to lead AI product and MarTech enablement within the Finance organization. You will shape the AI product vision, define roadmaps, and ensure AI capabilities deliver measurable business value.

You will also drive MarTech enablement, optimize tool adoption, and govern responsible AI practices while partnering with Enterprise Data Office, Analytics, Technology, Privacy, and Legal to scale production-ready AI across marketing operations.