Director, Marketing Data & Analytics

Triwill Group; Northern (KY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

New leadership role in marketing data and analytics is based in the United States. The Director will transform marketing data into better decisions, smarter investments, and measurable business growth.

You will lead analytics across the funnel, drive governance, and work with Marketing, Finance, Sales, Data, and Product to deliver self-service insights and trusted analytics products.

Responsibilities

• Define the vision for marketing measurement and insights across the full customer funnel.
• Lead performance analytics, attribution, forecasting, experimentation, data governance, and executive-level storytelling.
• Develop and manage a high-performing analytics team while partnering with Marketing, Finance, Sales/Revenue Operations, Data, and Product.
• Advance modern approaches such as incrementality and agentic analytics to improve the quality and speed of decision-making.

Job description

Description:

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Marketing Data & Analytics based in the United States.

This is a senior leadership role responsible for transforming marketing data into better decisions, smarter investments, and measurable business growth.
You will define the vision for marketing measurement and insights across the full customer funnel.
The role combines performance analytics, attribution, forecasting, experimentation, data governance, and executive-level storytelling.
You will lead and develop a high-performing analytics team while partnering with Marketing, Finance, Sales/Revenue Operations, Data, and Product.
Your work will establish trusted analytics products and self-service capabilities that make performance and opportunities visible across the organization.
You will also advance modern approaches such as incrementality and agentic analytics to improve the quality and speed of decision-making.
This opportunity is ideal for a commercially minded analytics leader who combines technical depth, strategic thinking, and strong people leadership.