Data Scientist, Marketing Analytics

SonarSource; Austin (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

SonarSource in Austin, Texas is seeking a dedicated analytical partner for its Marketing data team. You will transform marketing data into strategic decisions, focusing on areas like marketing attribution, ROI, and conversion analysis. Your role involves exploring data and working closely with Data Engineers to develop necessary models and pipelines.

Your success will be measured by the quality and impact of your analysis, ensuring effective collaboration with various teams including Marketing and IT.

Qualifications

• Strong analytical skills to convert marketing data into actionable insights.
• Proven ability to explore data and form hypotheses.
• Experience collaborating with data engineering and analytics teams.

Responsibilities

• Turn marketing data into decisions to enhance spending strategies.
• Own marketing attribution, ROI, and conversion analysis end to end.
• Collaborate with Data Engineers to shape models and data pipelines.

Job description

Position description

This role is the data team's dedicated analytical partner for Marketing. Your core job is to turn marketing data into decisions: diagnose what is working and what is not, explain why, and recommend where to spend the next dollar. You will own marketing attribution, ROI, and conversion analysis end to end, and you will be proactive about it, surfacing findings and opportunities before anyone asks.

You will explore data, form hypotheses, and partner with our Data and Analytics Engineers to shape the models and pipelines you need. You will help define those models, but your primary measure of success is the quality and impact of your analysis.

This role sits in the Data & Insights team and partners closely with Marketing, IT/Marketing Ops, Data Engineers, Analytics Engineers, and data scientists covering other domains.