Group Director, Growth Analytics

Omnicom; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Omnicom in New York, NY seeks an expert in marketing analytics with 11+ years of experience to guide client analytics roadmaps and audience strategies. You will partner with clients to translate data into actionable marketing programs, mentor teams, and stay ahead of industry trends in data solutions, measurement, and analytics technologies.

You will lead complex analyses, deliver compelling data stories to senior clients, and collaborate with planning and investment teams to optimize campaigns

Qualifications

• 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution is desirable but not required.
• Experience with 1st and 3rd party data solutions, data lakes and data clean rooms.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps with measurable impact.
• Lead consumer segmentation and audience identification processes.
• Advise clients on audience strategy, measurement and advanced analytics.
• Share POVs on industry changes in data and analytics (future of measurement, clean rooms, attention metrics).
• Lead development and execution of measurement plans and adjust based on learnings.
• Translate complex analytics into actionable data stories for decision making.
• Identify growth opportunities at brand and portfolio levels and adopt new analytics technologies.
• Investigate new data sources and technologies for marketing relevance.
• Provide ad hoc client support for strategic marketing problems.
• Lead and mentor direct reports and define career growth paths.

Skills

Marketing analytics

Audience-based marketing

Client leadership

Data storytelling

Communication skills

Education

University degree

Job description

Responsibilities

External facing responsibilities:

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Internal facing responsibilities:

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail-oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Education and Experience

• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required