Director, Market Access Strategy & Optimization

GSK; Durham (CA); Hybrid; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

GSK seeks a Director, Market Access Strategy - Access Optimization Lead to drive enterprise market access for key brands and indications. You will shape integrated strategies across payer, provider, patient access, pricing and contracting, and distribution, partnering with cross-functional teams to maximize brand performance and patient access.

You will translate market dynamics, reimbursement realities, and financial tradeoffs into near-, mid-, and long-term access plans while influencing

Qualifikationen

• 5+ years of market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related roles.
• Experience developing and leading market access strategies.
• Experience working across payers, providers, health systems, organized customers, and channel partners.
• Demonstrated ability to lead cross-functional strategy in a matrixed organization.
• Strong executive communication and presentation skills.

Aufgaben

• Serve as the market access strategy lead for assigned brand(s) across payer, pricing, and distribution.
• Act as the Market Access representative on the IBCT, shaping brand strategy and embedding access considerations.
• Develop and own the market access strategy to optimize access, brand growth, and GTN outcomes.
• Lead the access perspective within the integrated brand plan, operating plan, and long-range strategy.
• Translate signals into actionable recommendations on value proposition, evidence needs, and priorities.
• Partner with pricing, analytics, HEOR, and field teams to evaluate tradeoffs and launch priorities.
• Align cross-functional teams to coordinate the market access matrix with business priorities.
• Provide timely access guidance to leadership on events, reimbursement changes, and risks/opportunities.
• Inform development of customer-facing resources and evidence communication to translate strategy into action.
• Support launch readiness and lifecycle optimization for new brands and indications.

Kenntnisse

Market access

Strategic leadership

Payers

Influencing

Cross-functional teamwork

Communication

Ausbildung

MBA

Jobbeschreibung

GSK seeks a Director, Market Access Strategy - Access Optimization Lead to drive enterprise market access for key brands and indications. You will shape integrated strategies across payer, provider, patient access, pricing and contracting, and distribution, partnering with cross-functional teams to maximize brand performance and patient access.

You will translate market dynamics, reimbursement realities, and financial tradeoffs into near-, mid-, and long-term access plans while influencing