Strategic Analytics Director — Creator Marketing

Influential; New York, Northern (NY, KY); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Influential is seeking a Director, Strategy & Analytics to architect insight-led strategies for agency accounts and manage day-to-day client relationships. The role blends data with culture to craft strategies that move brands and creators forward.

You will lead cross-functional teams, translate performance data into business narratives, and drive impact through innovative, insight-driven campaigns in a fast-paced environment.

Qualifications

• 8+ years in influencer, media, digital, or brand strategy.
• Experience in agency or consultancy settings is preferred.
• Ability to translate data into clear business stories and insights.
• Proven track record of delivering measurable business results.

Responsibilities

• Serve as senior point of contact for agency clients across creator programs.
• Ensure strategies align with audience insights, trends, and KPIs.
• Translate reporting into actionable insights and recommendations.
• Maintain knowledge of creator and culture to anticipate market shifts.
• Bridge strategy, creative, and creator to fuel campaigns.
• Support pitches and innovation planning to showcase data-driven influence.
• Guide a team in turning data into narratives that drive action.

Skills

Influencer Marketing

Strategy & Analytics

Data storytelling

Client leadership

Cross-functional collaboration

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Pulsar

Quid

Infegy

Brandwatch

GWI

eMarketer

Mintel

Job description

Influential is seeking a Director, Strategy & Analytics to architect insight-led strategies for agency accounts and manage day-to-day client relationships. The role blends data with culture to craft strategies that move brands and creators forward.

You will lead cross-functional teams, translate performance data into business narratives, and drive impact through innovative, insight-driven campaigns in a fast-paced environment.