Associate Director, Integrated Creator Strategy

Publicis Media; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Publicis Groupe is seeking an Associate Director, Integrated Strategy in NYC to architect integrated creator strategy for key haircare brands. You will lead client relationships, oversee multi-disciplinary teams, and translate data insights into impactful creator programs that align with paid media and PR.

You’ll collaborate with Senior Leaders to drive efficiencies and measure outcomes against business KPIs, while mentoring the next generation of strategists in a fast-paced environment.

Qualifications

• 6–8+ years of experience in influencer/creator marketing, social strategy or digital strategy.
• Experience with professional hair care brands and managing programs involving salon professionals, educators, or beauty influencers is highly desirable.
• Minimum of 2 years direct‑management experience.
• Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends.
• Hands‑on experience with platforms such as Captiv8, Traackr, CreatorIQ, Tagger.
• Proven ability to translate marketing objectives for luxury/ prestige brands into measurable creator programs.
• Strong relationship management and communication skills with the ability to manage multiple workstreams.

Responsibilities

• Serve as the main point of contact for the Brand Client across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
• Provide exceptional client service, anticipating needs, and delivering a white-glove experience that builds long‑term trust.
• Partner with Brand Client Lead(s) and teams to influence strategic direction and lead strategic A&I planning and briefs with cross‑functional partners.
• Oversee multiple workstreams, ensuring excellence, innovation, and cross‑functional collaboration.
• Translate brand priorities into actionable creator‑first strategies that drive awareness, engagement, and conversion.
• Develop and guide integrated creator strategy including creator mix, platform approach, content direction, and best practices.
• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
• Provide forward‑looking, data‑informed recommendations to evolve creator strategy.
• Maintain expert understanding of creator and cultural landscapes, especially in beauty space.
• Mentor senior/ junior staff and collaborate with peers to evolve agency thought‑leadership.
• This role is NYC‑based and requires in‑person meetings with Clients 1–2 times per month.

Skills

Influencer marketing

Social strategy

Digital strategy

Team leadership

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Sprinklr

Sprout

Talkwalker

Buffer

Power BI

Tableau

Infegy

Demographics Pro

Job description

Publicis Groupe is seeking an Associate Director, Integrated Strategy in NYC to architect integrated creator strategy for key haircare brands. You will lead client relationships, oversee multi-disciplinary teams, and translate data insights into impactful creator programs that align with paid media and PR.

You’ll collaborate with Senior Leaders to drive efficiencies and measure outcomes against business KPIs, while mentoring the next generation of strategists in a fast-paced environment.