Director, Integrated Luxury Creator Strategy

Publicis Groupe ANZ; New York (NY); On-site; USD 107,000 - 146,000; Full time

Job summary

Publicis Groupe ANZ is seeking a Director of Integrated Strategy in NYC to architect luxury creator strategies for select brand clients. You will lead day-to-day client relationships, drive strategic A&I planning, and coordinate with Creator Management, Creative, and Data & Reporting teams to maximize value from paid creator programs.

The role requires deep experience in influencer marketing for luxury brands, strong account leadership, and the ability to translate business goals into

Qualifications

• 7–10+ years in influencer/creator marketing, social or digital strategy.
• Luxury/prestige brand experience is required.
• Minimum 3 years of direct-management experience.
• Proven ability to translate objectives into elevated creator programs with measurable results.

Responsibilities

• Serve as the main POC for Brand Clients across creator programs, ensuring clarity and excellence.
• Provide white-glove client service, proactive communication, and trusted partnership.
• Lead strategic A&I planning and briefs with Cross-functional teams across the Onefluential side.
• Oversee multiple workstreams with a focus on excellence and collaboration.
• Translate brand priorities into actionable creator-first strategies for awareness, engagement and conversion.
• Develop integrated creator strategies including creator mix and content direction.
• Translate reporting outputs into actionable insights tied to KPIs.
• Provide data-informed recommendations to evolve creator strategy.
• Maintain expert understanding of creator ecosystems and beauty culture.
• Collaborate with SVP/VP and Division Lead to ensure executional excellence and share learnings.
• Mentor team to grow the next generation of strategic leaders.
• This role requires NYC-based in-person client meetings 1–2 times per week.

Skills

Influencer marketing

Social strategy

Luxury brand experience

Client management

Team leadership

Data-driven decisions

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Sprinklr

Sprout

Talkwalker

Buffer

Power BI

Tableau

Demographics Pro

Job description

Publicis Groupe ANZ is seeking a Director of Integrated Strategy in NYC to architect luxury creator strategies for select brand clients. You will lead day-to-day client relationships, drive strategic A&I planning, and coordinate with Creator Management, Creative, and Data & Reporting teams to maximize value from paid creator programs.

The role requires deep experience in influencer marketing for luxury brands, strong account leadership, and the ability to translate business goals into