Director, Integrated Creator Strategy

Publicis Groupe; New York (NY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in New York City is seeking an Associate Director, Integrated Strategy to architect integrated creator strategy for select professional hair care brands. You will partner with the VP Division Lead to guide creator programs, manage day-to-day execution, and tie initiatives to business KPIs through paid creator and Advocacy & Influence ecosystems.

This NYC-based role requires 6–8+ years in influencer marketing or digital strategy, hands-on platform experience, and proven

Qualifications

• 6–8+ years of experience in influencer/creator marketing or digital strategy.
• Experience managing programs involving salon professionals, educators, or beauty influencers is highly desirable.
• Minimum of 2 years of direct-management experience.
• Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends.
• Hands-on experience with platforms related to Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger).
• Knowledge of Social Media Management/Listening tools (Sprinklr, Sprout, Talkwalker, Buffer).
• Experience with Analytics & Insights tools (Power BI, Tableau, Infegy, Demographics Pro).
• Proven success translating marketing objectives for luxury/prestige brands into engaging creator programs.

Responsibilities

• Serve as the main point of contact for Brand Client(s) across creator programs.
• Deliver white-glove client service and build long-term trust.
• Lead strategic A&I planning and client briefs with cross-functional teams.
• Oversee multiple workstreams and ensure collaboration.
• Translate brand priorities into creator-first strategies driving awareness and conversions.
• Develop integrated creator strategy including creator mix and content direction.
• Translate reporting into actionable insights tied to KPIs.
• Mentor and grow the next generation of strategic leaders.
• This role is NYC-based with 1–2 in-person client meetings per month at Hudson Yards.

Skills

Influencer marketing

Social strategy

Digital strategy

Team leadership

Client management

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Sprinklr

Sprout

Talkwalker

Buffer

Power BI

Tableau

Infegy

Demographics Pro

Job description

Publicis Groupe in New York City is seeking an Associate Director, Integrated Strategy to architect integrated creator strategy for select professional hair care brands. You will partner with the VP Division Lead to guide creator programs, manage day-to-day execution, and tie initiatives to business KPIs through paid creator and Advocacy & Influence ecosystems.

This NYC-based role requires 6–8+ years in influencer marketing or digital strategy, hands-on platform experience, and proven