Director, Global Growth Activation & Analytics

OutSystems, Inc.; Northern (KY); Hybrid; USD 183,000 - 222,000; Full time

Job summary

OutSystems is seeking a strategic Director of Digital Activation, Strategy and Operations (DASO) to lead the Global Growth Marketing pillar. You will own analytics, reporting, and optimization across campaigns and digital functions, elevating measurement and account-based funnel insights.

You will own the organic search and AEO strategy, manage in-house specialists and agency partners, and collaborate with channel leaders to maximize pipeline velocity and capital efficiency in a global growth

Qualifications

• Proven analytics authority for growth teams.
• Deep GA4, CRM/BI experience.
• Experience with ABM funnel metrics (target account engagement, pipeline velocity).

Responsibilities

• Own growth measurement and funnel strategy across Global Growth Marketing.
• Lead SEO & AEO strategy and governance.
• Oversee programmatic content syndication & email governance.
• Guide cross-channel optimization and agency partnerships.

Skills

Growth Analytics

GA4

CRM/BI

SEO & AEO

Programmatic Content

Leadership

Cross-Channel

Tools

Ahrefs

BrightEdge

Google Search Console

Job description

OutSystems is seeking a strategic Director of Digital Activation, Strategy and Operations (DASO) to lead the Global Growth Marketing pillar. You will own analytics, reporting, and optimization across campaigns and digital functions, elevating measurement and account-based funnel insights.

You will own the organic search and AEO strategy, manage in-house specialists and agency partners, and collaborate with channel leaders to maximize pipeline velocity and capital efficiency in a global growth