Growth Analytics & Activation Director (ABM & SEO)

Target; United States; Hybrid; USD 183,000 - 222,000; Full time

Job summary

OutSystems is seeking a Director, Digital Activation, Strategy and Operations (DASO) to lead analytics, optimization, and growth strategy for Global Campaigns and Digital. You will own SEO/AEO, programmatic content syndication, and lifecycle email governance while guiding cross-channel governance and media capital stewardship.

You will build and mentor a DASO team, collaborate with agency partners, and drive cross-functional alignment to maximize pipeline velocity and capital efficiency across

Responsibilities

• Growth Analytics Authority: design and standardize performance frameworks for Global Growth Marketing.
• Account-Based Funnel Metrics: track and optimize full-funnel metrics (engagement, velocity, pipeline).
• Executive Dashboarding: build dashboards using GA4, CRM, and BI tools for leadership.
• Cross-Channel Optimization: identify bottlenecks and drive data-informed improvements.
• AEO & Generative AI: own SEO/AEO strategy and content discovery across AI engines.
• Team & Agency Leadership: manage in-house and external search specialists and partners.
• Programmatic Content Syndication & Email Governance: oversee vendor strategy, budgets, and governance.

Job description

OutSystems is seeking a Director, Digital Activation, Strategy and Operations (DASO) to lead analytics, optimization, and growth strategy for Global Campaigns and Digital. You will own SEO/AEO, programmatic content syndication, and lifecycle email governance while guiding cross-channel governance and media capital stewardship.

You will build and mentor a DASO team, collaborate with agency partners, and drive cross-functional alignment to maximize pipeline velocity and capital efficiency across