Senior Director, Global Digital Growth & Analytics

PepsiCo Inc.; Northern (KY); Hybrid; USD 180,000 - 300,000; Full time

Job summary

SodaStream is seeking a senior leader to drive end-to-end Digital Growth transformation globally. This role will align data analytics, digital marketing, loyalty and subscription into a single connected operating model across HQ, DTC, and markets.

You will elevate capability, embed data, automation, AI, and performance insights into decision making, while enabling localization and scalable execution across regions.

Qualifications

• Strong quantitative and commercial foundation with deep understanding of digital growth economics.
• Proven track record leading transformation across data, media, CRM, loyalty and commercial growth functions.
• Experience scaling digital growth capabilities across global or regional organizations.

Responsibilities

• Define and lead SodaStream’s global Digital Growth strategy and operating roadmap across Data, Media and Loyalty capabilities.
• Integrate Data Analytics & Measurement, Digital Marketing and Loyalty/Subscription into a connected growth engine spanning Marketing, DTC and Markets.
• Drive CLTV-led omnichannel growth through tighter integration of audience strategy, media, CRM, loyalty and commercial execution.
• Build a future-ready consumer growth infrastructure including data automation, AI-enabled optimization, advanced measurement and martech capabilities.
• Establish measurement and decision frameworks linking consumer, media and commercial investments to business outcomes.

Education

MBA or equivalent Master’s degree in Business, Analytics, Engineering, Digital or related field

Job description

SodaStream is seeking a senior leader to drive end-to-end Digital Growth transformation globally. This role will align data analytics, digital marketing, loyalty and subscription into a single connected operating model across HQ, DTC, and markets.

You will elevate capability, embed data, automation, AI, and performance insights into decision making, while enabling localization and scalable execution across regions.