Remote Director, Growth Analytics & Activation

OutSystems; United States; Hybrid; USD 183,000 - 222,000; Full time

Job summary

OutSystems is seeking a Director, Digital Activation, Strategy and Operations (DASO) to lead the Global Growth Marketing pillar. You will own analytics, reporting, and optimization for the entire function, including organic search (AEO), programmatic content, paid channels, and lifecycle email governance.

You will work with channel leads and agencies to drive pipeline velocity and capital efficiency across the global growth engine.

Qualifications

• 8–10+ years in digital growth marketing or strategy within Enterprise B2B SaaS.
• Strong analytics, data-driven decision making, and growth mindset.
• Experience leading SE0/AEO initiatives and cross-channel activation.

Responsibilities

• Growth Analytics Authority: design and standardize performance frameworks across Growth Marketing.
• Account-Based Funnel Metrics: track and optimize full-funnel metrics (engagement, velocity, pipeline).
• Executive Dashboarding: build dashboards using GA4, CRM/BI to inform leadership decisions.
• Cross-Channel Optimization: identify bottlenecks and improve marketing productivity.

Skills

GA4 Analytics

CRM/BI platforms

ABM Funnels

Executive Dashboards

Cross-Channel Optimization

Tools

Ahrefs

BrightEdge

Google Search Console

Profound

Job description

OutSystems is seeking a Director, Digital Activation, Strategy and Operations (DASO) to lead the Global Growth Marketing pillar. You will own analytics, reporting, and optimization for the entire function, including organic search (AEO), programmatic content, paid channels, and lifecycle email governance.

You will work with channel leads and agencies to drive pipeline velocity and capital efficiency across the global growth engine.