Director, Franchise Intelligence & Insights

Coca-Cola; Georgia; On-site; USD 145,000 - 169,000; Full time

Benefits offered by this job

Medical benefits

Annual incentive

Job summary

Coca-Cola in Atlanta seeks a Director of Franchise Intelligence to strengthen marketplace intelligence and drive informed decision-making across the South Region. The role leads data strategy, coaches teams, and builds tools to surface trusted insights for franchise and bottler partners.

You'll apply Nielsen and proprietary Coca‑Cola data to identify performance drivers, gaps, and priorities, while collaborating with Finance and frontline teams to improve planning and execution.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Analytics, or a related field.
• Seven or more years in marketplace intelligence, consumer insights, commercial analytics, or related CPG/beverage roles.
• Deep expertise in Nielsen syndicated data, consumer panel data, and precision-market data.
• Deep expertise in Coca-Cola and bottler execution measures and sources.
• Translate complex data into clear insights for business leaders and partners.

Responsibilities

• Lead data expertise across Nielsen, consumer panels, precision-market data, and Coca-Cola measures.
• Frame insights to distinguish performance drivers and priorities for franchise/bottler teams.
• Coach teams to access facts, ask questions, and interpret insights independently.
• Build self-service scorecards and information tools for easier access to trusted data.
• Partner with Finance to strengthen Business Performance Management with insights.
• Coordinate with frontline teams and provide market briefings and logistics.

Skills

Marketplace intelligence

Consumer insights

Commercial analytics

Sales planning

Category management

CPG/beverage experience

Executive communication

Education

Bachelor's degree in Business, Marketing, Economics, Analytics, or related field

Master's degree preferred

Tools

Nielsen syndicated data

Consumer panel data

Proprietary Coca-Cola data

Job description

Coca-Cola in Atlanta seeks a Director of Franchise Intelligence to strengthen marketplace intelligence and drive informed decision-making across the South Region. The role leads data strategy, coaches teams, and builds tools to surface trusted insights for franchise and bottler partners.

You'll apply Nielsen and proprietary Coca‑Cola data to identify performance drivers, gaps, and priorities, while collaborating with Finance and frontline teams to improve planning and execution.