Director, Franchise Intelligence & Insights

The Coca-Cola Company; Atlanta (GA); On-site; USD 145,000 - 169,000; Full time

Job summary

The Coca-Cola Company in Atlanta, GA, seeks a Director, Franchise Intelligence to strengthen marketplace insights and guide franchise and bottler decision-making through data-driven analysis.

You will lead data expertise across Nielsen syndicated data, consumer panels, and Coca-Cola-specific metrics, translate complex data into clear recommendations, and coach teams to access trusted facts for ongoing performance discussions.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Analytics, or a related field required.
• Seven or more years of experience in marketplace intelligence, consumer insights, commercial analytics, sales planning and insights, category management, or a related CPG or beverage role.
• Deep expertise in Nielsen syndicated data, consumer panel data, and precision-market data, including how to interpret findings and explain their business implications.
• Deep expertise in proprietary Coca-Cola and bottler execution measures and information sources, with strong understanding of their operating environments.
• Demonstrated ability to translate complex data into clear insights and communicate them effectively to business leaders and partners.
• Experience developing practical information tools and coaching teams to independently source facts, interpret insights, and strengthen decision-making.
• Strong collaboration and influencing skills, with experience contributing insights to business planning, performance reviews, and commercial routines.

Responsibilities

• Lead data expertise: Apply deep expertise in Nielsen syndicated data, consumer panel data, precision-market data, and proprietary Coca-Cola and bottler execution measures.
• Develop and frame insights: Bring together relevant data to distinguish underlying performance drivers and translate findings into clear implications.
• Build team capability: Coach franchise and bottler teams to independently access key facts, ask better questions, and interpret data.
• Strengthen tools and access: Develop and improve self-service scorecards, information tools, and source guides.
• Support business routines: Partner with Finance to strengthen Business Performance Management with marketplace and execution insights.
• Connect insights with market realities: Monitor competitive activity and brief frontline teams through relevant coordination.

Skills

Annual business planning

Business plan implementation

Capacity planning

Channels strategy

Contract management

CRM

Distribution operations management

Financial performance management

Negotiation

Strategic leadership

Teamwork

Education

Bachelor’s degree or higher in Business/Marketing/Economics/Analytics

Job description

The Coca-Cola Company in Atlanta, GA, seeks a Director, Franchise Intelligence to strengthen marketplace insights and guide franchise and bottler decision-making through data-driven analysis.

You will lead data expertise across Nielsen syndicated data, consumer panels, and Coca-Cola-specific metrics, translate complex data into clear recommendations, and coach teams to access trusted facts for ongoing performance discussions.